Speed Networking Event – January 15, 2020

eSAX is moving onto bigger and better things with our monthly eXclusive eXperience events!

So make networking a New Year Resolution and join us for the first big event of the year featuring SPEED-eSAX! Networking has never been so fun!

Build relationships through one of Ottawa’s best entrepreneur networking events for small business at the next eSAX January 15, 2020 Speed Networking Event (5-10pm). Networking has never been so fun!!

Lansdowne Park (Horticulture Building) – 1525 Princess Patricia Way, Ottawa, Ontario, K1S 5J3


17:00 – 18:30   Networking with performance by Sax Appeal Ottawa

18:30 – 18:40   Ottawa Mayor Jim Watson

18:40 – 19:30   SPEED NETWORKING portion

19:30 – 22:00   More great networking!


People will line-up in two rows and have about 1 minute each to quickly introduce themselves, perhaps exchange a business card etc, than move down the line to the next person. It’s an opportunity to initially connect with almost everyone in the room that would ideally lead to a future  conversation.

Note: On-line registration ENDS Friday, January 10, 2020 (midnight), but tickets WILL be available @ the door

eSAX (The Entrepreneur Social Advantage Experience), is an entrepreneur networking community and trade show for small business.

Powered by: Ottawa Special EventsSURE Print & GraphicsMedia Mall MarketingPita Pit Orleans and Gloucester, Dylan BlackSylvie DemersMobile Optician Services – Services d’Opticien MobileCrystaljoy; Ambitionary VisionarySax Appeal OttawaShawn ShoesmithJulia FurlettiSignal 88 Security of Ottawa, Musical Theatre RadioMichael LifshitzRogue Media, Barking Monkey Studio, Murilo Torres, CollabSpace and Oakwood

Help us raise funds for the CHEO Max Keeping Fund for Kids & Ability First Ottawa!

Website: https://www.eSAX.ca

Facebook (Main Page): https://www.facebook.com/eSAXnetworking
Twitter (Hashtag #eSAX): https://twitter.com/eSAXnetworking
Instagram: http://instagram.com/eSAXnetworking
Youtube: https://www.youtube.com/eSAXnetworking
Meet-Up: http://www.meetup.com/eSAXentrepreneur/
LinkedIn: https://www.linkedin.com/company/eSAX-the-entrepreneur-social-advantage-experience- Pinterest: http://www.pinterest.com/eSAXottawa/
YELP: https://www.yelp.ca/biz/eSAX-ottawa

#eSAX Makes Networking Work!

Mentorship award to honour memory of Ottawa business leader Peter Stewart at eSAX

Mentorship award to honour memory of Ottawa business leader Peter Stewart

Peter Stewart

An Ottawa business leaders will have his name and memory honoured in a new mentorship award sponsored by numerous local organizations.

The Peter Stewart Business Mentor of the Year Award will celebrate the longtime Orléans business leader’s contributions. The award will be given to a member of the newly-merged Ottawa Board of Trade who has proven to be a leader and mentor in the community for a number of years.

Stewart told OBJ then that more businesspeople in the city should recognize the value of spending time with other companies.

“Too many businesspeople don’t get involved in their community and miss out on opportunities. They miss out on talking to other businesspeople and they miss out on hearing how other businesspeople are having the exact same struggles that they are,” he said.

Stewart died earlier this year after a battle with esophageal cancer.

Nominations are open until Sept. 23 for the award, which is sponsored by eSAX, Invest Ottawa, the Ottawa Community Loan Fund, Collabspace and the Ottawa Public Library.

The inaugural recipient will be announced at eSAX on Oct. 17, 2019

More information on the award can be found here.

Fireside Chat – October 16, 2019

Are you a small business owner looking for resources to grow? Be part of the eSAX October 16, 2019 Fireside Chat featuring an exceptional panel of women entrepreneur business leaders including Erin BlaskieAngella GoranFiona Gilligan and Terri Storey (moderated by Sueling Ching) with Mayor Jim Watson, the Ottawa Board of Trade and MC Dylan Black.

Plus nominations are OPEN for the Peter Stewart Business Mentor of the Year award! Nominate a business mentor now who has made a difference in your life. More info HERE!

Wednesday, October 16, 2019 (5 – 10 pm)

Horticulture Building – 1525 Princess Patricia Way, Ottawa, Ontario

Cost: $100 in advance / $125 at the door.

Note: On-line registration ENDS Friday, October 11, 2019 (midnight), but tickets WILL be available @ the door

eSAX (The Entrepreneur Social Advantage Experience), is an entrepreneur networking community and tradeshow for small business.

Powered by: Ottawa Special EventsMedia Mall MarketingSURE Print & GraphicsShopOttawa.comPita Pit OrleansEast Coast LimosDylan BlackCanadian Institute of Mass CommunicationDeez-Picz & VIDZSylvie DemersMobile Optician Services – Services d’Opticien MobileCrystaljoy; Ambitionary VisionarySax Appeal OttawaShawn ShoesmithJulia FurlettiSignal 88 Security of Ottawa, Startup Canada, Invest OttawaMusical Theatre RadioMichael LifshitzRogue Media, Barking Monkey Studio, Murilo Torres CollabSpace

Help us raise funds for the CHEO Max Keeping Fund for Kids & Ability First Ottawa!

Website: https://www.eSAX.ca

Facebook (Main Page): https://www.facebook.com/eSAXnetworking
Twitter (Hashtag #eSAX): https://twitter.com/eSAXnetworking
Instagram: http://instagram.com/eSAXnetworking
Youtube: https://www.youtube.com/eSAXnetworking
Meet-Up: http://www.meetup.com/eSAXentrepreneur/
LinkedIn: https://www.linkedin.com/company/eSAX-the-entrepreneur-social-advantage-experience- Pinterest: http://www.pinterest.com/eSAXottawa/
YELP: https://www.yelp.ca/biz/eSAX-ottawa

#eSAX Makes Networking Work!

Pitchfest – July 10, 2019

Are you a small business owner looking for resources to grow?

Pitch your business for a chance to win great prize packages @eSAX Pitchfest!

Wednesday, July 10, 2019 (17:00 – 22:00)

Lansdowne Park, Horticulture Building

1525 Princess Patricia Way, Ottawa, Ontario K1S 5J3

Cost to pitch: $250 + tax (includes your admission) Note that a maximum of ten (10) companies will be eligible to pitch!

General admission: $50 in advance / $65 at the door

Click HERE to register

About: eSAX (The Entrepreneur Social Advantage Experience); is an entrepreneur networking community and tradeshow for small business to create connections, gain knowledge and promote regional economic collaboration with the Ottawa Board of Trade and community/business leaders. Here is a short promo video and overview, as well as an epic #Mannequin Challenge video.

What is a Pitchfest? A pitchfest is where entrepreneurs present in front of a panel (e.g., Dragons’ Den) to potentially win resources that will aid their business.


Applicants must:

– Have been in business less than five (5) years;

– Have generated less than $500,000 in revenue since inception;

– Be headquartered within 100 km of the National Capital Region.


Will be awarded to the top three (3) applicants as judged by popular vote @eSAX (i.e., 1st prize, 2nd prize and 3rd prize).

Each prize package will consist of multiple products / services as per details below.


Participants will have five (5) minutes to explain their vision and business concept to ‘win-over’ the crowd. Live voting will be done by our entrepreneur peers in attendance @eSAX, so this will also be a great opportunity to receive considerable exposure in front of hundreds of other business and community leaders.

Deadline to apply is Friday, July 5, 2019 (midnight)

Individuals must register here and provide a business logo, website URL, Twitter account and 100 word bio to info@eSAX.ca prior to the deadline.


The following prize packages will be awarded to the top 3 (three) applicants as judged by popular vote @eSAX on July 10, 2019


1st Prize

Momentum Law legal services ($3,500)

BDO two 1.5 hour sessions (with a small business partner and tax partner) plus one hour session with a specialty service (US tax, FAS or wealth) ($2,500)

Ottawa Business Journal advertising ($1500)

Collab Space 3 month’s free membership ($600)

Sure Print & Graphics retractable 8ft branded banner, 500 business cards & use of their eSAX booth for the January 2020 event ($900)*

Ottawa Board of Trade two tickets to a 2019 Business After 5, two tickets to a 2019 Local Breakfast Series & two tickets to a 2019 Ottawa’s Economic Outlook event ($200)

Three tickets to the next eSAX event ($375)

Additional prizes TBD

2nd Prize

BDO two 1.5 hour sessions (with a small business partner and tax partner) ($1,875)

Steve Cody mentoring session and Ruckify Bucks (TBD)

Collab Space 3 month’s free membership ($600)

TiECon Ottawa Conference x 2 tickets ($500)

Mobile Optician Services 1 year service package ($100)

Two tickets to the next eSAX event ($250)

Additional prizes TBD

3rd Prize

BDO two 1 hour sessions (with a small business partner and tax partner) ($1,250)

Collab Space 3 month’s free membership ($600)

Dinner, Show & Night-Out Package with:

East Coast Limos ($625), National Arts Centre production (2 tickets $100), Ottawa Special Events (big screen, projector & audio $500), Pita Pit catering up to 10 people ($100),

Cartier Place Suite Hotel ($200),

One ticket to the next eSAX event ($125)

* Please contact each individual company prior to use for details

Good luck!!

Ottawa eSAX Event Review by Covert Ottawa Guy

On Wednesday, April 17, 2019, I once again had the honour of attending eSAX the Entrepreneur Social Advantage Experience networking event held at the Horticulture Building at TD Place. As my entrepreneurial mind gets the best of me at times, I’ve been out to this event four times now. Each time, it continues to impress me with the variety of opportunities that can be found simply by networking with the variety of people that the event attracts. Most people who attend these events are either seeking answers to their business questions or looking to provide expertise or answers for others. Additionally, many successful business owners, entrepreneurs, and individuals from the business community are present, ready to engage others in conversation and share ideas.

Each time I attend this event, I am awestruck by both the professionalism and the upscale, elegant feel of the event. Jarrod Goldsmith is the brains and creator behind eSAX and does a phenomenal job of organizing this event and bringing together the business community in a unique and interactive way. He seemingly spares no expense in creating a dynamic, exciting, and enriching atmosphere to promote social and business networking.

This time around, I decided to set up a booth and experience this amazing event from the perspective of an exhibitor. This was my first set up as Covert Ottawa Guy, so I wasn’t sure how it would go over, particularly in this experienced business environment. But I was pleasantly surprised-it was amazing. At my booth, I interacted with tons of people looking to find out what’s happening in the entrepreneurial community and to build a network of service providers and meaningful partners to expand their business needs. I want to thank everyone who came to visit me at my booth, who took the time to tell me about their businesses and who exchanged ideas with me about mine. As it turns out, a whole lot of people are interested in events and event services around Ottawa!

Enough about my exhibit though, let’s get back to the show! The Horticulture Building at TD place is the perfect location for this event. There is plenty of parking, and easy access from any corner of the city. Registration is completed efficiently by an army of volunteers, eager to please, willing and capable of helping with any issues that may arise, and answer any questions that you might have. After registration confirmation, you move along to a table where your name tag and lanyard are waiting. Then you enter the trade show floor to take in the event. The entire process takes about two minutes.

Once through registration, you’ll find a lounge area with tall tables set up, and a bar area with friendly bartenders ready to serve. There are several items to choose from, but I particularly enjoyed the idea of the signature “SAX on the beach” drinks that they were serving in tall martini glasses. It is a classy touch and provides a fun topic of conversation for the attendees. A little further into the room, you’ll find the food, which is catered by Pita Pit, a personal favourite of mine since my old club days in the Byward Market. I really appreciate the offering of both vegan and gluten free options, catering to attendees with food allergies or dietary preferences. It’s always a nice touch, and really goes a long way with the people for whom it affects. For the entertainment, you’ll find the lovely “Sax Appeal” playing some great tunes throughout the night in the bar area, and there’s a great media wall set up to get shots of you and your companions for the corporate bulletin board.

In the main trade show area at this particular event, I’d estimate that there were approximately twenty different companies in attendance showcasing their products; the majority focused on marketing and sales strategies and business to business (B2B) contact management. As to be expected at an entrepreneurial trade-show, each booth was bustling with activity. It wasn’t all business services though; you could also find some other essentials, such as East Coast Limousines and Bytown Video Production.

Each eSAX event has its own theme that may include guest speakers, other networking activities or business development ideas. For this particular event, there was a “speed-eSAX” session that took place for about an hour. As I had a booth to operate, I unfortunately couldn’t take part in the activity, but judging by the reactions of the various participants, it was a huge success. Jarrod Goldsmith was up on a centre pedestal with a megaphone moderating the activity. Once again, another successful idea by Jarrod, who seems to have a knack for networking and pulling together members of the business community.

Previous events that I’ve attended have all had their respective themes, and have featured a series of fantastic guest speakers. Each event that I’ve attended has been emceed by Dylan Black of Boom 99.7 and Rogers 22, and Mayor Jim Watson has made appearances, saying a few words to the attendees prior to the scheduled guest speakers. As an example of what you might be able to expect, a highly successful eSAX last fall featured Bruce Linton from Canopy Growth, Brett Wilson from CBC’s Dragon’s Den, and Steve Cody, who used the eSAX event to launch his now hugely popular Ruckify app.

The next eSAX is scheduled for July 10th and is boasting an equally impressive theme of “Pitchfest”. This is the third annual eSAX Pitchest event, where small business owners are encouraged to sign up and pitch their business to seek resources to grow their business. There are incredible prizes to be won at the event for the top three businesses as determined by live peer voting. Registration is now open for either the opportunity to pitch your business, to set up a booth, or to simply attend this event. You can click here to see registration information.

Overall, I love eSAX, which is evident from how often I attend! Jarrod is incredibly passionate about it, and he works hard so that each event is unique and encourages both attendees and exhibitors to continue to return three times a year.


Originally posted by Ottawa Covert Guy on April 23, 2019

Tips for Leveraging YOUR Network

“Stop selling your products or services at networking events. Start building your relationships by genuinely connecting with people” Jarrod Goldsmith (Founder, eSAX – https://JarrodGoldsmith.ca).

A Profile of eSAX and Sax Appeal Founder Jarrod Goldsmith

A profile of Jarrod Goldsmith

By Jennifer Leblanc

Youtube: Celebrating Entrepreneurship Featuring Jarrod Goldsmith via MDK Business Law. On Jarrod Goldsmith’s Youtube Channel

Jarrod Goldsmith, 43, has led a successful and fulfilling career in both music and entrepreneurship here in Ottawa.

Goldsmith has kept busy running a unique band called Sax Appeal as well as organizing the eSAX trade show every three months.

Goldsmith is well known in his community as a result of running for city council for the Orleans ward. “17 candidates running in Orleans is a record, it’s never been seen before. It just seemed like the right time in my life to go make more of a difference outside the business community.” He said. Goldsmith has always kept up to date and deeply involved in his widespread work.

Goldsmith began with school and music. The entrepreneur didn’t start out knowing what he wanted to do. In fact, there were no set plans for the future. He first picked up the sax in 1986 and knew that he enjoyed music even if it wasn’t something he thought of making a career out of.

After high school, Goldsmith only knew he liked music but didn’t decide to go into it at that time, rather, continued his studies. Instead he went into business at Marianopolis College, Quebec’s pre-university CEGEP program. Goldsmith came to realize he didn’t like it and that it wasn’t the course for him. In his second to last semester he branched off to anthropology. In his last semester Goldsmith took up archaeology courses which led to a McGill undergraduate degree in archaeology, and a further Master’s degree from the University of Alberta.

While greatly enjoying archaeology and music, Goldsmith didn’t see a future in either. Archaeology did, however, lead him to travel while working on digs. Goldsmith got the chance to spend a summer in both Europe and Japan, even earning school credit through McGill University. He enjoyed the experience in Asia so much that he decided to extend his stay and found a second excavation to work at. When money started to run out, Goldsmith took up teaching english as well as working at a sleep away camp for a few days. Goldsmith remembered the experience as a good one and feeling lucky to get the opportunity.

After school Goldsmith moved back to Montreal and stayed with family. He struggled to find a job and settled on being a public security officer for his municipality. That all changed in 2001 when Goldsmith met a woman at a concert that he was performing in. Him on saxophone and her on clarinet. The two connected and started dating. Soon after, she was accepted to the University of Ottawa, Goldsmith made the decision to move with her and look for work there.

While in Ottawa, Goldsmith searched for a job in museums to go with his archaeology background but had no luck. He pursued a career in the government and ended up working from contract to contract, all the while trying to earn a permanent position so he could advance. He later left this to follow other work and became an entrepreneur. “I was happy to work as hard as I could so that I could prove myself. But it wasn’t until I became an entrepreneur that I realized I’m doing it for myself now.” Goldsmith said. “I don’t have to appease other people. I want to keep doing what I’m doing so I stay in business in the future.”

Goldsmith shifted to change his life and start down his own path. He was determined to break away from work he didn’t enjoy and make a future out of his passions. He thought that there was more to life then practicing getting better at the sax or studying artifacts behind a desk for hours. Though joking, he did confirm he likes rocks more than most people.

Goldsmith set out to make a career in music.

Photo by Claude Brazeau Photography on Jarrod Goldsmith’s website

He came to build up his band Sax Appeal and worked to do everything he could to get the name out in the world. He knew that getting into music would be a tough road. “My parent’s still think I’m crazy going into music. But I wanted to make it work so I went into the band treating it as a full time business,” Goldsmith said.

Goldsmith quickly realized that an all-saxophone band wasn’t something people saw often and would never be hired for gigs. The average person isn’t familiar with this type of ensemble. Sax Appeal performs mostly background ambiance jazz, classical or Christmas music. One of his favourite gigs is for the Gatineau hot air balloon festival that they play every year. He explained how the balloons inflate and start to drift off to their music. Another of his favourites is for Manotick’s Women’s Day. Every year they are hired to walk up and down Main Street, while going into boutiques to perform and celebrate the day. Goldsmith believes they bring a warmth and experience to every event that always creates a special atmosphere. Their style of tuxedos and fedoras has become a signature and easily recognizable across the city.

Goldsmith enjoys making people’s lives better when he can. He explained how playing music allows him to do that. An experience that he appreciates is playing for retirement homes or long term care facilities. Usually residents in those facilities do not get the chance to see live music. He found that people suffering from dementia may not always fully be aware but they love the music. “Sometimes they cry, they dance and it’s just so much fun to see,” he said. “I was never in it for the money, I didn’t start Sax Appeal to get rich. And believe me, going into music is tough for anybody even if you’ve been around for a long time. Most of us struggle.”

Goldsmith also started up eSAX, a trade show and networking opportunity for other entrepreneurs. He always wanted to help small businesses to succeed and bring together a community. He eventually found that there was a need for an organization such as eSAX. Goldsmith hosts the events every three months, allowing for over 300 entrepreneurs to gather on a regular basis. Goldsmith continues to promote his work and bring awareness to both entrepreneurship and Sax Appeal through posting hundreds of YouTube videos and public speaking.

Jarrod Goldsmith at the last eSAX event taking place at Lansdowne Park. There was a pause in the conversation for a pick of a winning ticket.

While frequently having Ottawa Mayor Jim Watson attend, he’s also had big names such as W. Brett Wilson who was on Dragons’ Den for three seasons. He also had Steve Cody speak on launching his new business Ruckify, an online marketplace for safe rentals. Another popular guest was Bruce Linton; owner of Canopy Growth, the largest cannabis producer in Canada which is actually located in Smith Falls, about one hour from Ottawa by car. Linton spoke on Oct. 17, 2018, which just happened to be perfect timing as that was the day cannabis became legal in Canada. He’s also had experience being an ambassador for all the local area Chambers of Commerce and served on the Board of Directors for the Orleans Chamber of Commerce.

Goldsmith has always been a big supporter of helping people. One such case was when an Algonquin student approached him with help doing a documentary. Wasim Baobaid reached out to Goldsmith via LinkedIn while enrolled in the documentary film course at Algonquin. Goldsmith was quick to help and allowed Baobaid to do a documentary on Sax Appeal. Years later the two still keep in touch and frequently work together. Baobaid was able to get his start with Goldsmith and worked with him on creating his first promo videos. “He’s really on top of everything around him, he’s so organized. I asked his mother one day how he got that way, she said she taught him,” he said. “Down to earth, humble and is always willing to offer what he can. He’s straight forward. When you see him that’s him. If he can do it he will do it, if he can’t he’ll tell you and find ways to help.”

This wasn’t Goldsmith’s only connection to Algonquin. He has also been invited to regularly speak for several different courses, chatting about entrepreneurship, networking and music. He’s also done workshops and spoke to students about entrepreneurship, networking and music.

Another colleague is Shawn Shoesmith who got his placement with Goldsmith while in the event management program at Algonquin. Shoesmith is another student who later stayed working with Goldsmith and has had many opportunities through him. “He’s very personable and he’s all about making those connections in every way possible,” Shoesmith said. “It helps huge, anyone he interacts with has huge ramifications on their life and on their progress.”


Originally posted at https://jennielane396.wixsite.com/jennielane/post/a-profile-of-jarrod-goldsmith

Following cannabis legalization, Canopy CEO Bruce Linton gets rock-star treatment at eSAX for the launch of Ruckify

Originally published by the Ottawa Business Journal on October 18, 2018.
Bruce Linton
(Photo by Dave Sali)

A short interview with eSAX founder Jarrod Goldsmith

A short interview with eSAX founder Jarrod Goldsmith as originally recorded by Collab Space:


What were you doing before you started your business and what inspired you to try entrepreneurship?

Having played and studied the saxophone since 1987, the time was right to finally pursue it full-time in 2011.(This after a graduate degree in archaeology and changing government jobs for approximately 8 years) If there was ever a time in my life to really try to make it work, it was then. Being around other entrepreneurs has always been very inspiring!

Did you do a lot of networking when you got started? How did you grow your network and make it work for you?

Yes, and still do. eSAX is a networking tradeshow for small businesses. Having originally started networking to get gigs for Sax Appeal, I created this other business in 2012 to help many more people with their networking. Plus, having since created an active YouTube account with networking tips etc., it is now a valuable resource for others.

How many hours do you currently put in as an entrepreneur and how do you feel about that?

I’m always working. Since I love what I do, it’s not actually work! I’ve never counted how many hours a week I’m actually working, but let’s just say I don’t have much family-work life balance myself, even though I encourage others to!

How do you get the majority of your leads or clients now? Any tips you can share

Building credibility, trust and relationships takes time. Most of my clients are through networking, or having other people talk about eSAX, Sax Appeal or myself. Such reputation doesn’t happen overnight.

What Ottawa organizations, groups, or companies have provided support to you as a new business that you would recommend?

Collab Space is an awesome place to meet fellow entrepreneurs who often want tot help others. Startup Ottawa / Startup Canada and the Chambers of Commerce are also extremely important organization to consider getting involved in. And eSAX too of course.

Jarrod Goldsmith

eSAX – the Entrepreneur Social Advantage Experience and Sax Appeal

Visit the events page here for upcoming events!

Happy networking!

How eSAX got started and why it brings the Ottawa entrepreneur community together via founder Jarrod Goldsmith!

How eSAX got started and why it brings the Ottawa entrepreneur community together via founder Jarrod Goldsmith!

Video produced and edited by Mike Landry of Talk To The Mike