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Ask the Fedora: Follow Up With Everyone After a Networking Event!
This week on Ask the Fedora: Follow Up With Everyone After a Networking Event!
Transcript:
Welcome to another exciting episode of Ask The Fedora. I’m your host, Jarrod Goldsmith.
Let’s say you’re at a networking event, but you met someone a month ago, but you forgot to follow up with them. Go up to them! Say to them, “Hi … We met at the last event and I’m really sorry, but I haven’t had a chance to follow up with you. Can we still go for coffee?” At least acknowledge that you didn’t have the time to meet with them. This is a good exercise – take the time to follow up with everyone you’ve met, even if you’re not sure you’d do business with them. If you forget it make for an embarrassing conversation next time, but suck it up.
Thanks for watching. Happy Networking!
Do you have questions about networking? Tweet us at @Askthefedora.
See you next time!
Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!
Starring: Jarrod Goldsmith of eSAX and Sax Appeal.
With help from Wasim from Storyline Productions
eSAX Networking Ottawa: Wed July 6, 2016
eSAX: Networking in Ottawa
eSAX Makes Networking Work!
Wednesday, July 6, 2016 (18:00 – 22:00)
Featuring Dylan Black (of Boom 99.7 FM) Master of Ceremonies; and
– Stephen Partridge (International investor, advisor, board member and executive), of Start-Up Canada
– Innovation Centre at Bayview Yards
– Le Regroupement des gens d’affaires
eSAX is an entrepreneur networking event that encourages startups to create connections, gain knowledge from featured speakers and promote collaboration among regional Chambers of Commerce. eSAX Ottawa Networking events are held every three months (January, April, July, and October) to coincide with the Y Enterprise Center’s Ontario Self-Employment Benefit Program (OSEB). Join the eSAX Facebook Page or connect on Twitter using #eSAX to get the latest news, tips, and networking advice.
Event Photo Gallery:
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eSAX Networking Ottawa: Wed April 6, 2016
eSAX: Networking in Ottawa
eSAX Makes Networking Work!
Wednesday, April 6, 2016 (18:00 – 22:00)
Featuring Dylan Black (of Boom 99.7 FM) Master of Ceremonies; and
– The Honorable JIM WATSON (MAYOR OF OTTAWA)
– Tuan Nguyen (Business Detox Expert & Serial Entrepreneur-Philanthropist)
Note: Pre-registration ends on April 1, 2016 (midnight). Student pricing is available.
eSAX is an entrepreneur networking event that encourages startups to create connections, gain knowledge from featured speakers and promote collaboration among regional Chambers of Commerce. eSAX Ottawa Networking events are held every three months (January, April, July, and October) to coincide with the Y Enterprise Center’s Ontario Self-Employment Benefit Program (OSEB). Join the eSAX Facebook Page or connect on Twitter using #eSAX to get the latest news, tips, and networking advice.
Event Photo Gallery:
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Biggest Misconceptions about Networking
Networking is a highly beneficial activity that helps those wanting to grow their businesses. It’s great for those with new businesses, and those with established businesses. However, there are still those out there that aren’t sold on it. These people are missing out on a great opportunity for growth. To make sure you aren’t one of those people, let’s look at five of the biggest misconceptions about networking:
#1: It’s a waste of time
Time is our most valuable resource, and we must be careful about where we spend it. That being said, networking is not one of those activities that we should be stingy about our time. Yes, it’s important to make sure you are attending the right events, but the act of developing business connections is an important one and well worth our time.
#2: Personalities at networking events are fake
People think that those they meet at networking events are putting on their fake “sales” face, akin to the stereotype of the slimy used car salesman of days past. Why would we want to spend our time getting to know people like that?
The truth is, you may run into a few people like that, but the vast majority of people are honest and authentic. They are out there trying to meet new people and create a quality network. You simply have to make sure to say hi to enough people to find the good ones!
#3: Owners of successful business does not need networking
This misconception is dual-sided. People think that they won’t run into anyone worth meeting (those with successful businesses) because those types of people don’t need to attend networking events. It’s not true. Many sucessful business owners attend networking events to meet the up-and-comers, as well as to ensure that the newbies know about their business. For those successful business people who DO feel they do not need to network, they are putting themselves at a disadvantage. Their pool for referrals will get smaller and smaller over the years, and they won’t have new people referring them.
#4: Networking and follow-up is too much effort
For those not familiar with networking, it seems like a large amount of effort. Not only do you need to attend the event, but you also need to follow-up with emails, telephone calls, engagement on social media, coffee visits, and more! While we won’t deny that effort is involved, we will say that the more you do it the easier and more automated it becomes. When you schedule time in for the day after an event to do your follow-ups then it will not drag on, and you will get better and better at it each time you do it.
#5: There is no ROI from networking
Some entrepreneurs want to associate a direct dollar value to everything, and networking does translate into a clear ROI (return on investment). When you take into account the cost of the ticket and your time spent on the event, how much money would you have to make to make it worth it? If you consider that someone you met at one event might give you a referral a year later, it’s hard to track that directly.
That’s why it is important for you to set certain goals for a networking event. The more you can associate a goal (such as, 10 additional people to your newsletter list) to your ROI, the better you can translate your event attendance to it.
Be sure to get your tickets to the next eSAX Ottawa networking event!
Networking and Job Interviewing: A Comparison
The idea of “networking” is by no means a new one, but the term has gained popularity recently. The process of building relationships through many interactions has been a part of our human history. It is important for people to feel they know you and can trust you before they commit to a deal, and this is part of why we network.
Many new entrepreneurs may come from the traditional workforce, and while they may not be familiar with the concept of networking, they may be familiar with job interviews. This process of asking position candidates about their skills and experience helps an employer choose the best person from a pool of people.
Short conversations
At both networking events and job interviews, time is of the essence. You must be aware of how much you are talking, and take care not to talk too much. At a networking event, the goal is to listen, and to spend time with more than one person. At a job interview, you must be concise so the interviewer can move on to the next question. In both cases, if you talk too much you may end up losing a great opportunity because the other party had to move on.
Selling yourself
In both situations, you are selling yourself. Your appearance matters, so you must dress cleanly and appropriately. Your word choice, eye contact, and body language also matter. The impression you make in your appearance and your conversation is all you have to make or break a deal. Of course, networking events allow you the chance for a do-over, if worst comes to worst.
Trust matters
In this short amount of time (in both cases) you must give off the impression that you are a trustworthy person. You must be honest, authentic and sincere and establish the ground that you will build a relationship on over a long period of time. Even if you think that a little white lie might go unnoticed, it’s not worth the risk of them knowing the truth and judging you as untrustworthy.
Mutual contract
Networking is a mutual contract wherein two professional shares their experience for mutual benefit, it’s just not a business deal. Job interviewing too is a mutual contract but it is made between the two parties wherein one shares their skills and experiences and other pay for the skills shared. You should be just as respectful in one situation as in the other.
While some may never erase their nerves in a job interview, the best way to erase them at networking events is to practice! Be sure to get your tickets to the next eSAX Ottawa networking event!
How to Learn Names When Networking
Networking is all about dealing with people, and if you can remember people by name, half your work is done. Remembering names makes others feel as though you value them, which is exactly how you want to treat your relationship with them.
Remembering names can be an especially big challenge at events such as eSAX: the Entrepreneur Social Advantage Experience, where more than 300 people show up. It’s hard to remember that many names! Luckily, everyone gets a name tag, but if you want to go that extra mile and remember names on your own, we have some tips for you!
Get it at the first chance
Sometimes we get so enchanted by someone’s business, that we forget their name as soon as they’ve said it. Make a point to re-ask their name, and then repeat the name and use it a few times in the conversation you are having. This will give you a better chance of remembering it later on, since you are associating that name with their face.
Make a note
After your conversation, make a note on their business card of any characteristics that will help you to connect the name with the face for next time. “Purple glasses” perhaps, or any other noteworthy aspect of their appearance. If they don’t have a business card, it’s even more important for you to write down their information (remember to always have note paper with you!) That way you can spell out their name, and listing to this spelling sends a virtual image to your brain to help you remember it.
Associate
It may sound silly, but sometimes a great way to remember a name is to associate it with something else that is familiar. For example, if you meet someone named Lucy and she has red hair, it would be easy to associate her with the “I Love Lucy” TV show. When you see her next time you’ll think “Red hair… I Love Lucy… her name is Lucy!”
Use social networking
The best way to remember names is to add them to your networks online. If you add them on LinkedIn, you are almost sure to see their photo in their profile and then remember what they look like. The more active you are on social media, and the more you engage with them, the more likely you will be to remember their name next time you meet, in-person, again.
Choose to care
Finally, to remember names you must be eager to remember them. If you are not interested in remembering the name, nothing in this world will help you do so. Care about the person and their name name and you will find it on your tongue next time when you meet the person.
Practice calling people by their name at each event, and make sure to get your tickets to the next eSAX Ottawa networking event!
Self-image at Ottawa Networking Events
Often the focus of networking is our business. We spend so much time fussing over business cards or website content that sometimes we forget how important it is to work on ourselves. As entrepreneurs, we are selling ourselves to others and we can’t do that successfully unless we have a good self-image.
Self-image is not just what you look and act like. While it is about your brand, the energy you are projecting, and about the people you work with or network with, that isn’t all. Your self-image is the ideas you have inside of yourself, those that no one but you may know. These are the ideas you have about your abilities, appearance and personality and when pertaining to business they are the ideas you have about your business. There are two problems we could face when it comes to self-image:
- We have a negative self-image, and aren’t presenting ourselves in the best light.
- We have an overly optimistic self-image, and think we are perfect when we, in-fact, are not.
From a physical perspective, self-image includes your dress and tidiness, and it also includes your facial expressions and body language. The only way for you to reflect on your own ideas of your physical perspective is for you to ask others what they think of you, and to observe others and compare yourself to them. You could do research and conduct your own personal analysis, but we are generally not an objective party when judging ourselves. Think of it this way: watch someone you respect and admire and take note of everything from what they are wearing to what they do with their hands and how they position their feet. Then ask yourself what you are doing with yours. You may have not realized that you had room for improvement until you conduct an inventory in this way (or as an impartial and trusted friend or connection).
The psychological aspect of self-image takes into account our internal perceptions of ourselves – our self-worth and self-esteem. No matter how hard we try to force ourselves out there and act like we are confident and happy, it will not translate to others. Whatever you need to work on, whether it is confidence in yourself, or confidence in your business, you need to work through it before you interact with others. If you have secret negative thoughts they will leak out in your tone or intonation when speaking to people, or perhaps an offhanded sarcastic comment, and the intuition of others will alert them that you aren’t being authentic. So work on full self-acceptance and love of what you are doing so none of those negative thoughts are floating around!
The same idea goes for over-confidence. If you think you are the best thing since sliced bread, you may want to tone it down a bit and find some humility, before others pick up how full of yourself you are. Again, look at someone you respect and admire and see how they broadcast themselves.
Remember that working on your self-image is an ongoing project. You’ll work on it before a networking event, but you’ll also work on it during the event.
One way that your self-image will improve is by setting realistic and achievable goals for yourself. When you meet these goals, you will get an instant gratification that will help you to feel more confident. Set steps for yourself, such as:
- Check-into the event
- Talk to at least 3 new people
- Reintroduce myself to at least 3 people from past events
It is important to have these experience of achieving goals, so you can build on the success each time. Over the year there are 4 eSAX events (and countless other Ottawa networking events), and if you meet 3 new people and revive 3 relationships each time you will quickly build up a large and strong network.
Don’t forget to purchase your tickets to the next eSAX event, and keep coming back so you can experience your self-image improvement throughout the year!
What People Want To Know About You When Networking
Networking events provide a great opportunity to chat with other business people that you don’t get to see that often, but it’s important to remember that time is limited and we shouldn’t take up too much of any one person’s time.
With that in mind, what are some things to focus on? What are the things that people really want to know from you at each event?
What’s new
Any new projects, partnerships, or ventures? As a business connection, people don’t want to hear your latest sales pitch, but they do want to know what you are doing and where you are focusing your energy, so they can recommend potential clients your way when they come up. Don’t overwhelm them with information, just give them the highlights of what you’ve been up to since you last saw them.
Who to meet
Is there anyone new to the business scene that they should meet? Perhaps you just met someone who has an awesome new startup, or you met someone new to town at a previous event that your connection should meet. People appreciate you helping them to expand their network with quality business people. These light referrals give you bonus points in both person’s eyes. If it ends up being a lucrative connection, they may be especially thankful and remember you even more in the future.
What’s coming up
Make sure to mention to your connection what events are coming up that you are attending. People always appreciate learning about a new event, and spreading the word will help the event to gather the greatest entrepreneurs in Ottawa. Be sure to mention where they can get tickets, if necessary, and tell them where you heard of it. Lots of times new events spring up and it takes word of mouth to get them up and running.
Where’s the food
If all else fails and you can’t think of what to talk about, mention the food! Point out where the drinks are, or where the food is (this works especially well if there are roaming servers with trays). It may be a small talk, but it’s better than nothing. Not all conversations have to be deep to be meaningful! You can parlay talk about the event’s food into talk about restaurants in town, new recipes, cooking shows, and more. Be creative!
The continued connections that you make with people are what really counts. Keep your relationships going by purchasing your tickets to the next eSAX Ottawa networking event!
What Networking Can Do For You
You’ve heard time and again that networking is about relationships and not sales, but perhaps you are wondering: “what will networking really do for me?”
Gain experience
When it IS time to sell, whether at a client meeting, trade show, or wherever else, you’ll want to be ready to interact with people and feed off of them to tailor your pitch to meet their needs. Networking gives you a chance to gain experience in talking about your product and gauging people’s reactions. Do their eyes glaze over when you talk about the technical aspects, but they seem really interested in hearing about success stories? Networking helps you become an experienced sales person, without the pressure of sales!
Gain confidence
In addition to wanting to know how to talk to people and expect what they will want to hear from you, you’ll also want to make sure you have the confidence to sell your product. It’s more than memorizing your elevator pitch and reciting it in front of a mirror. To really sell your products and services, you have to have the confidence to discuss them backwards and forwards. Networking gives you the chance to do this, and the more you network the easier it will be to talk about your business.
Gain referrals & opportunities
Yes, referrals really happen. They might not flood in the day after an event, but over time you may find lucrative deals roll in from people you have gotten to know. In addition, perhaps you will find the chance for joint ventures, partnerships, or new business ideas that you may have never considered had you not gotten out and networked.
Market research
Developing a business on your own, with no outside input, is a terrible idea. We are incapable of being impartial or objective. That’s why networking is a great opportunity to find out what others think. Networking events, such as eSAX, provide you with the chance to talk to HUNDREDS of people and find out what their reaction to your business idea is. Ask them about their pain points, and see if your product or service can solve for it.
Get expert advice
Networking events have a mix of entrepreneurs with varying degrees of experience over many different fields. While you may find a lot of people who are new to business and networking, you’ll want to seek out those who are there to give advice. At eSAX, attendees include professional business coaches, or staff from the Ottawa Public Library and Invest Ottawa, who help businesses start and grow. Through networking you are able to meet with influencers who would otherwise be very difficult to meet. While the Mayor won’t have time to mix and mingle with everyone, you will find that company CEOs and sucessful startup founders will spend more time with you. It is the gift of networking that once you start doing it you get to learn a lot of things that would not had been possible otherwise.
Networking does a lot for you and your business if you do it passionately and honestly. Don’t miss out! Make sure to get your tickets to the next eSAX Ottawa networking event!
Connect with eSAX Online
