Ask The Fedora Posts
This week on Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm
All entrepreneurs know about the thirty second elevator pitch. What is it? When you’re starting-out a business, you need to know what you do. If you’re not comfortable talking about it yet, write it out. Start going to events and start practicing it! You’ll be amazed at how much of what you say about your business will change over the next six month or a year. As an example, when Jarrod Goldsmith started Sax Appeal back in 2011, he began by writing-out everything he wanted to say. “Made-up of only saxophone players, Sax Appeal plays live jazz music, classical music and Christmas music around Ottawa for weddings, festivals and other events” It read like a sale’s-pitch and sounded terrible. I’m sure people didn’t want to connect with me because all I was doing was initially reading-off a script. When I started changing the way I presented Sax Appeal, people really started to take notice. I would be much more engaging, mentioning that we play all styles of music, and also started asking people if they’ve ever heard of a saxophone quartet, or even if they’ve played music themselves. Enthusiasm is always very important. Secondly, the more you talk about the business the easier it will become. No one knows your business as much as you do. When you’re enthusiastic and passionate about your startup, throw away the 30 second pitch and just do it. Connect with people in a way that doesn’t come across as a sales pitch. Easier said than done, but the beauty is that you can go out and practice since there must be many entrepreneur networking events in your area. Happy networking everybody. See you at the next event. Because #eSAX makes networking work
Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!
Today our #AskTheFedora discusses the purpose of a business card.
You walk out of a networking event with 30 business cards…what do you do? After many years of trial and error, I decided to put everybody I ever met on a database. On that database, I include where I met the person, what was said, when I followed-up with them. And then I connect with the person on LinkedIn. Then the business cards ends-up in a box. I rarely look at them again. The purpose of a business card is to get you to follow-up with somebody. Put them on a database so that you can easily access that person’s contact information in the future, to not only connect with them yourself, but to send referrals to other people.
Today our #AskTheFedora shares some good questions to ask at networking events.
My favorite questions to ask people at networking events is anything but business. A lot of the time I’ll go up to somebody and I know they are aching to give me their business card. But I’ll play around with it a little bit. I’ll ask them how did you get to the event? Was there traffic? Where you stuck in traffic? What part of town did you come from? I see you’re wearing runners…do you run? I ask them anything outside of business to really get to know them. Some of my favorite questions to ask is if you’ve been to this event before; have you met the organizer; is there anyone here I can help introduce you to? Because this doesn’t come across as a sales pitch. When you go out of your way to really connect with somebody in a way to help them connect with other people, those are really good questions to ask.
When you stop treating networking events as a selfish activity, (think take take take) you will probably get more business! Jarrod Goldsmith (Founder, eSAX)
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#eSAX (The Entrepreneur Social Advantage Experience) is an entrepreneur networking community and tradeshow for small business to create connections, gain knowledge from featured speakers and promote regional economic collaboration among Chambers of Commerce and community/business leaders.
#eSAX Makes Networking Work !