Ask The Fedora Posts

The Art Of Giving Referrals At Entrepreneur Networking Events

Networking and Referrals go hand! They both involve other people, and they both offer great potential for business opportunities! In this #AskTheFedora, Jarrod discusses the art of giving great referrals at entrepreneur networking events!

A big part of networking is asking for referrals because we all want a referral. Is someone going to refer you after they meet you for the first time…probably not. It’s a matter of developing the trust and the relationship with somebody in order for them to send a referral your way. If you send a poor referral and the person let’s say does not have the business sense or skills to do the job, it reflects poorly on you. When I ask someone for a referral, I often know them well, trust them and respect them. This all takes time to build. What I like to do is connect with people, and if I really like them and trust them then I’d be very happy to send referrals their way.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

What’s The Purpose of a Business Card

Today our #AskTheFedora discusses the purpose of a business card.

Transcript:

You walk out of a networking event with 30 business cards…what do you do? After many years of trial and error, I decided to put everybody I ever met on a database. On that database, I include where I met the person, what was said, when I followed-up with them. And then I connect with the person on LinkedIn. Then the business cards ends-up in a box. I rarely look at them again. The purpose of a business card is to get you to follow-up with somebody. Put them on a database so that you can easily access that person’s contact information in the future, to not only connect with them yourself, but to send referrals to other people.

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: What Business Cards Say About Your Business

How much effort did you put into making your business cards? Did you account for how much your card represents your brand in one tiny handout? Today’s #AskTheFedora explains what your business card may be saying about you!

Transcript:

Congratulations on starting your new business! As a startup, you may not have much money to put towards marketing and branding. However, you must have business cards. It’s normal to think that you’ll do everything yourself, including getting some fancy paper and printing business cards on your home printer. When you start giving them out, however, they may actually look like a home-made business card. Be wary of this since business cards are often the first impression people have of your business. It’s worthwhile to take the time and spend some extra money with a graphic designer and have them printed with a local printing company. Make sure they are the BEST business cards you can offer. This is important because as mentioned, business cards are often the very first impression, and last impression as people are going-through all the business cards they received at the end of the night. Yours has to stand-out. You want people to keep your business card rather than simply file it or throw it away. Take the time and spend the extra $50 on fancy gloss or whatever neat options you decide because it really is a representation of your professionalism and your business. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

If You Hate Networking Watch This

Don’t write off networking if you want to do what is best to help your business succeed. If you are one of the networking “haters”, watch what Jarrod has to say to you!

Transcript:

You hate networking. It’s like pulling teeth trying to go to an event in order to sell your business. After many years of seeing literally thousands of people with all kinds of personality types go to networking events, I’d say you just have to go out there and connect with people in the community. If people don’t see your business, than where are they going to find you? It’s one thing to have the connections on social media (as it’s a very important part of marketing to have a great website, Facebook & Twitter accounts, YouTube videos etc), but nothing will ever beat the face to face part of networking. This is where people can get to see your personality and get to know more about YOU. If you don’t like networking, suck-it-up and start going to out some of the events to start practicing the networking because it will get easier the more people you introduce yourself to and you connect with. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!