Ask The Fedora Posts

Your Networking Survival Kit

Today our #AskTheFedora answers the question of what to keep in your networking survival kit!

Transcript:

How many times have you been to a networking event and a person says “I forgot my business cards or they’re in my other purse”. Always leave an extra stack in your car just in case so you can run back and get some. There was one event where I forgot my hat because I biked to the event. Eighteen different people came up to me and asked me where was my hat. Ever since then I keep it in the car. As a survival kit I always suggest keeping a little pill bottle of multi-vitamins and vitamin C; bottled water, extra business cards and your name tag. But make sure your name tag doesn’t get scratched or damaged in any way so put them into a little box. And then you’ll never run out of the essential networking necessities.

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Starting a Business? Pay It Forward!

This week Jarrod talks about: Starting a Business? Pay It Forward!

Transcript:

One thing eSAX really loves to do is give-back to the business community by promoting other businesses. We love small business! This is why Jarrod Goldsmith started networking in the first place. Actually; it was to get gigs for his band Sax Appeal, but it’s a great way to pay it forward. One thing people really appreciate about networking are those who help one another. The small business community in Ottawa is such a fantastic resource. There are so many good opportunities to network with Ottawa’s business and community leaders. eSAX is very pleased to count on the support of many of them, including Invest Ottawa and Mayor Jim Watson and others. eSAX is all about building an entrepreneur ecosystem community.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

This week on Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

Transcript:

All entrepreneurs know about the thirty second elevator pitch. What is it? When you’re starting-out a business, you need to know what you do. If you’re not comfortable talking about it yet, write it out. Start going to events and start practicing it! You’ll be amazed at how much of what you say about your business will change over the next six month or a year. As an example, when Jarrod Goldsmith started Sax Appeal back in 2011, he began by writing-out everything he wanted to say. “Made-up of only saxophone players, Sax Appeal plays live jazz music, classical music and Christmas music around Ottawa for weddings, festivals and other events” It read like a sale’s-pitch and sounded terrible. I’m sure people didn’t want to connect with me because all I was doing was initially reading-off a script. When I started changing the way I presented Sax Appeal, people really started to take notice. I would be much more engaging, mentioning that we play all styles of music, and also started asking people if they’ve ever heard of a saxophone quartet, or even if they’ve played music themselves. Enthusiasm is always very important. Secondly, the more you talk about the business the easier it will become. No one knows your business as much as you do. When you’re enthusiastic and passionate about your startup, throw away the 30 second pitch and just do it. Connect with people in a way that doesn’t come across as a sales pitch. Easier said than done, but the beauty is that you can go out and practice since there must be many entrepreneur networking events in your area. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Interpreting Body Language at Networking Events

This week our #AskTheFedora video looks at How To Interpret Body Language at Entrepreneur Networking Events!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Transcript:

Of all the networking events I’ve been to, the one thing I’ve really come across is that picking up on body language is so important as a networking skill. Next time you’re at an event, look at the person, look at the way their standing, their tone of voice, if they are looking over your shoulder to see if there is anyone else in the room to connect to. What I’m paying attention to at a networking event is the non-verbal body language. Then you can adjust the way you talk to that person. If they are very shy, you don’t want to be in their face, you want to stand off to the side a little bit. Because eSAX Makes Networking Work!

Don’t forget to register for the next eSAX Ottawa Networking event!