Ask The Fedora Posts

The Real Purpose of Networking

Do you ever wonder: what’s the point of networking? In this #AskTheFedora, Jarrod discusses the real purpose of networking!

So many people go to networking events and they think they need to get a client by the end of this week or they want to have five clients by the end of the month. To me, the purpose of networking is developing long term relationships. When I go to a networking event, I’m not expecting to get a gig right away (since very few people are looking to hire music such as Sax Appeal), so I’m trying to develop long-term connections with everyone.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Your Networking Survival Kit

Today our #AskTheFedora answers the question of what to keep in your networking survival kit!

Transcript:

How many times have you been to a networking event and a person says “I forgot my business cards or they’re in my other purse”. Always leave an extra stack in your car just in case so you can run back and get some. There was one event where I forgot my hat because I biked to the event. Eighteen different people came up to me and asked me where was my hat. Ever since then I keep it in the car. As a survival kit I always suggest keeping a little pill bottle of multi-vitamins and vitamin C; bottled water, extra business cards and your name tag. But make sure your name tag doesn’t get scratched or damaged in any way so put them into a little box. And then you’ll never run out of the essential networking necessities.

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Networking Mistakes To Avoid

There is a lot to think about when networking, but it’s very important to make sure you don’t make any of these networking mistakes!

Transcript:

Some key habits to avoid at networking events are to 1) show up late. There’s nothing worse than going into a room where everyone is already sitting down because you’re missing some of the best parts of networking. 2) Not having business cards. It really is important to have somebody walk away with a physical representation of your business. Plus, it also makes it much easier for them to follow-up with you after the event is over. 3) Trying to ‘sell’ a person right away. For example, if you go up to someone you meet for the first time and give them your card then say “you need me because I’m so great at what I do” and then start listing off things for ten minutes on why you’re the best, or giving specific details about your products or services, technical specifications etc. These are all not good networking skills. Try to avoid talking too much and making everything you say a sales pitch. Happy networking everybody. See you at the next event. Because #eSAX makes networking work!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Should You Network Without Business Cards?

Our #AskTheFedora series continues this week with an important question often asked by entrepreneurs: should I go to networking events if I don’t have my business cards yet?


Transcript:

If you’ve just started a business and don’t have business cards yet, should you still attend networking events? It’s a good idea to at least start going to the events to see how they work even if you don’t have business cards yet to start learning some important skills such as observing other peoples’ body language and their tone of voice. If somebody asks you for a business card, you may not wish to say you’ve only been in business two weeks. Rather, it might be wise to say that you’re working on the business cards and should have them arrive in the next few weeks. At entrepreneur networking events, it’s always smart to ask for someone else’s business card. Then, mention that you’d be very happy to follow-up with them. Take the time to make sure that your business cards are perfect before you start giving them out. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!