Ask The Fedora Posts
Have you ever sat down with someone and in the first few moments they’re all business. They go straight to sales.
I prefer to sit and talk about life, getting to know them, their kids, their hobbies and passions. In the last 10 minutes is when business really gets done.
It’s much easier to do business with people you know, like and trust. Leave the sales pitch behind, they will come down the road. At first it’s important to develop a person connection!
Networking and Referrals go hand! They both involve other people, and they both offer great potential for business opportunities! In this #AskTheFedora, Jarrod discusses the art of giving great referrals at entrepreneur networking events!
A big part of networking is asking for referrals because we all want a referral. Is someone going to refer you after they meet you for the first time…probably not. It’s a matter of developing the trust and the relationship with somebody in order for them to send a referral your way. If you send a poor referral and the person let’s say does not have the business sense or skills to do the job, it reflects poorly on you. When I ask someone for a referral, I often know them well, trust them and respect them. This all takes time to build. What I like to do is connect with people, and if I really like them and trust them then I’d be very happy to send referrals their way.
Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!
Today our #AskTheFedora explains how to follow-up with people after a networking event!
After a networking event you walk out with 30 business cards…what do you do with them? I realized three or four years ago when I was starting out that it was starting to become a really big pile. I kept going through my rolodex or plastic pages and quickly realized this wasn’t sustainable so I decided to put everyone I met on a database. What I do with a business is to see if I’ve me them before. If yes I update their record, if not, I create a new entry. What I do is send them a customized e-mail. “It was really nice to meet you at (insert name of event)” and then anything particular about that person…if they play music, or if they have a hat or something so that I can relate to them to develop that relationship with them. Then, I invite them to connect on LinkedIn. “Dear so-and-so, it was nice meeting you at the event would you like to connect on LinkedIn”? It’s important to keep in touch with them and continue developing these relationship so that next time you see them at a networking event it’s easier for them to make a better connection with you.