Ask The Fedora Posts

Building on Jarrod Goldsmith’s extensive networking experience (and leveraging the whole ‘Fedora’ branding that he’s known for), he hosts a YouTube video series discussing a wide-range of networking/business tips that people find useful to help make their networking endeavors not only less stressful, but successful!

Subscribe to the eSAX YouTube account for some great networking tips & follow @AskTheFedora

on Twitter!

Is Being Known As A Best Kept Secret Good For Business?

Is being known as a best kept secret good for business?

Hear thoughts from #eSAX founder Jarrod Goldsmith!

Check out more entrepreneur networking tips on the eSAX YouTube channel!

Ask the Fedora: Should You Network Without Business Cards?

Our #AskTheFedora series continues this week with an important question often asked by entrepreneurs: should I go to networking events if I don’t have my business cards yet?


Transcript:

If you’ve just started a business and don’t have business cards yet, should you still attend networking events? It’s a good idea to at least start going to the events to see how they work even if you don’t have business cards yet to start learning some important skills such as observing other peoples’ body language and their tone of voice. If somebody asks you for a business card, you may not wish to say you’ve only been in business two weeks. Rather, it might be wise to say that you’re working on the business cards and should have them arrive in the next few weeks. At entrepreneur networking events, it’s always smart to ask for someone else’s business card. Then, mention that you’d be very happy to follow-up with them. Take the time to make sure that your business cards are perfect before you start giving them out. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Should You Network Even If Your Business Hasn’t Launched Yet?

This week on Ask the Fedora: Should You Network Even If Your Business Hasn’t Launched Yet?

Transcript:

If you’re thinking of starting a business should you go to networking events? I’d say yes it’s a good idea even if you don’t have business cards, a website or even a business name yet. It’s important to see what’s out there because you can start connecting with people and get some of their ideas and see your market research come to fruition. It’s one thing to sit behind a desk and do all the behind the scenes research such as Google and the Ottawa Public Library, but it’s another thing to actually talk to people in person. Ask people’s opinion about some of the issues they think are important for your new business idea. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: What Business Cards Say About Your Business

How much effort did you put into making your business cards? Did you account for how much your card represents your brand in one tiny handout? Today’s #AskTheFedora explains what your business card may be saying about you!

Transcript:

Congratulations on starting your new business! As a startup, you may not have much money to put towards marketing and branding. However, you must have business cards. It’s normal to think that you’ll do everything yourself, including getting some fancy paper and printing business cards on your home printer. When you start giving them out, however, they may actually look like a home-made business card. Be wary of this since business cards are often the first impression people have of your business. It’s worthwhile to take the time and spend some extra money with a graphic designer and have them printed with a local printing company. Make sure they are the BEST business cards you can offer. This is important because as mentioned, business cards are often the very first impression, and last impression as people are going-through all the business cards they received at the end of the night. Yours has to stand-out. You want people to keep your business card rather than simply file it or throw it away. Take the time and spend the extra $50 on fancy gloss or whatever neat options you decide because it really is a representation of your professionalism and your business. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!