Ask The Fedora Posts

Building on Jarrod Goldsmith’s extensive networking experience (and leveraging the whole ‘Fedora’ branding that he’s known for), he hosts a YouTube video series discussing a wide-range of networking/business tips that people find useful to help make their networking endeavors not only less stressful, but successful!

Subscribe to the eSAX YouTube account for some great networking tips & follow @AskTheFedora

on Twitter!

Is Being Known As A Best Kept Secret Good For Business?

Is being known as a best kept secret good for business?

Hear thoughts from #eSAX founder Jarrod Goldsmith!

Check out more entrepreneur networking tips on the eSAX YouTube channel!

Ask the Fedora: Tips For Starting A Business On A Limited Budget

This week on Ask the Fedora: Tips For Starting A Business On A Limited Budget.

Transcript:

Congratulations! You’re thinking of starting a business and want to be an entrepreneur? That’s great! There’s no better time to start! If you’re about to start a business and don’t have any money don’t panic. One good opportunity that many entrepreneurs start with is by speaking to their family who may be able to help out. Start looking at your actual costs. If you have to pay rent, mortgage or gas, see where you may be able to cut-back because starting a business for many is not cheap. While you might not necessarily need to incorporate right away or start spending tens of thousands of dollars on advertising, you will need business cards, a website, a good graphic designer a videographer and other essential details. There are, however, lots of options out there. Perhaps you might be able to get a loan or grant to help you start. Most regions have such opportunities available but it’s a matter of finding out what they are and the application/competitive process involved. There must be programs around your region that you can tap-into. Ottawa, for example, has Invest Ottawa, L-Spark, the Ontario Self Employment Benefits Program and others. See what’s available in your town to help people promote and start a business. You may be surprised to find that there could be funding applicable to you! Get out there and start connecting with people and ask them if they know of any such programs that can help you start a business.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

This week on Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

Transcript:

All entrepreneurs know about the thirty second elevator pitch. What is it? When you’re starting-out a business, you need to know what you do. If you’re not comfortable talking about it yet, write it out. Start going to events and start practicing it! You’ll be amazed at how much of what you say about your business will change over the next six month or a year. As an example, when Jarrod Goldsmith started Sax Appeal back in 2011, he began by writing-out everything he wanted to say. “Made-up of only saxophone players, Sax Appeal plays live jazz music, classical music and Christmas music around Ottawa for weddings, festivals and other events” It read like a sale’s-pitch and sounded terrible. I’m sure people didn’t want to connect with me because all I was doing was initially reading-off a script. When I started changing the way I presented Sax Appeal, people really started to take notice. I would be much more engaging, mentioning that we play all styles of music, and also started asking people if they’ve ever heard of a saxophone quartet, or even if they’ve played music themselves. Enthusiasm is always very important. Secondly, the more you talk about the business the easier it will become. No one knows your business as much as you do. When you’re enthusiastic and passionate about your startup, throw away the 30 second pitch and just do it. Connect with people in a way that doesn’t come across as a sales pitch. Easier said than done, but the beauty is that you can go out and practice since there must be many entrepreneur networking events in your area. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!