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eSAX Podcast featuring Shawna Tregunna of Iversoft with Jarrod Goldsmith

Jarrod is joined in the studio by Shawna Tregunna from Iversoft. They talk about mentors, entrepreneurship and more!

Shawna’s passions are strategy, speaking, marketing, technology, metrics and helping people build and grow businesses they can be proud of, that make a difference.

ABOUT Iversoft: Our team combines the best development, design, user experience (UX), marketing, and management so we can create the best possible solution for you.

Whether you need an app, a game, next-gen tech, marketing, or any combination, we are there to support you from concept and strategy, to design and development, to deployment and marketing.


Subscribe to the eSAX YouTube channel for more entrepreneur networking tips and connect with us on social media: Twitter (#eSAX) / Facebook / Instagram / LinkedIn

eSAX (The Entrepreneur Social Advantage Experience – https://eSAX.ca) is an entrepreneur networking community for small business. #eSAX Makes Networking Work !

eSAX was founded by entrepreneur and musician Jarrod Goldsmith of Sax Appeal Productions Ottawa.

This podcast was produced by Barking Monkey Studio

eSAX Podcast featuring David Gourlay with Jarrod Goldsmith

Jarrod Goldsmith is joined by David Gourlay on this eSAX podcast episode. David’s career is characterized by a passion for people, relationships and how these establish collaboration.

Starting a career in the Federal Public Service after working for three dedicated elected officials, David developed expertise on government operations and was proud to have influenced the outcomes for several policy and program projects that made a clear difference to Canadians.

In 2007, he joined the private sector to establish a foundation of learning in sales, business development and relationship management.

In June 2009, he received an Ottawa Business Journal 40 Under 40 annual award. In Sept 2014, he was named as a Top 25 in the Capital in Ottawa Life Magazine.

From 2011-4, he served as a Trustee on the Ottawa Public Library Board. In 2012, he began exploring the intersection between sport and community by founding the Ottawa Champions Baseball Club and served as inaugural President (2014-2018) and also co-founded the Miracle League of Ottawa, a fully accessible sport facility that provides children with special needs an inclusive space for fun and recreational engagement.

In November 2014, David Gourlay became a Member of the Order of Ottawa.

He currently serves on the Y’s Owl McClure Co-op Board and the Ottawa Sport Council Board and is currently designing plans for an Ottawa Sports Commission – a centralized voice for sport, recreation and leisure for our community. 


Subscribe to the eSAX YouTube channel for more entrepreneur networking tips and connect with us on social media: Twitter (#eSAX) / Facebook / Instagram / LinkedIn

eSAX (The Entrepreneur Social Advantage Experience – https://eSAX.ca) is an entrepreneur networking community for small business. #eSAX Makes Networking Work !

eSAX was founded by entrepreneur and musician Jarrod Goldsmith of Sax Appeal Productions Ottawa.

This podcast was produced by Barking Monkey Studio

What Is An Entrepreneur?

eSAX-Ottawa-Networking-Event (10)Entrepreneurs come in all shapes and sizes, colors and genders, and they run small businesses to huge businesses. Some have been in business for decades, and others may have just started. You might be able to look at someone and know that they label themselves as an entrepreneur, but what really makes someone an entrepreneur? 

Someone who takes risks

You may have started your own business to sell pancakes in your local area. You are not employed by anyone and you are doing things yourself to earn profit. You have the option to sell these pancakes to other stores to sell, out of a food truck, or maybe in your own restaurant. So, are you an entrepreneur?

The answer is: yes. When you decide to take the risk of putting your time, money, and energy into making an endeavor work, you are adopting the entrepreneur mindset. It’s all about going out of your comfort zone to make things possible. You might figure that it doesn’t seem that risky because you live around people who know you and love your pancakes and have been asking you to sell them for a long time. Just because you are starting out at low-risk doesn’t mean you won’t have the opportunity to expand and take on more risk, and it doesn’t mean you are immune to market trends and changes (such as a new breakfast restaurant opening on your corner).

Someone with innovative ideas

In the grand scheme of things, it can be relatively simple to create a business plan, gain some startup cash, hire a few folks, and have a business up and running. However, the one thing that sets a good business (and a great entrepreneur) apart from the rest is how innovative their ideas are. In the pancake example above, the business will only succeed if you are doing something that no one else has thought of, or if your pancakes are somehow special. An entrepreneur’s business won’t survive if they are just a carbon copy of something else, or if they are unable to adapt when competition comes around.

 

Entrepreneurship is all about dreaming up something new and converting those dreams to reality. When you attend Ottawa Entrepreneur Networking Events you will meet many people who have such dreams, and you can speak to them about how they are fighting to make those dreams true.

Someone who sees opportunity and harnesses it

An entrepreneur is one who can see what others overlook. They will find out what can be profitable, work to make it successful and make profit out of it. They may start a totally new venture or change an unsuccessful business with their vision to a successful one. They have faith in themselves and their hard work and can chase anything to realize what they think to be profitable. They know the importance of manpower and utilize it for reaping profits.

If you are an entrepreneur, or thinking about becoming one, don’t forget to get your tickets to the next eSAX Ottawa networking event! You’ll meet many other entrepreneurs, and get on your way to developing a quality business network.

Some Tips To Remember Names At Networking Events

Today our #AskTheFedora offers some tips for remembering names at networking events!

Transcript:

You go to a networking and someone tells you their name and all of a sudden it goes right out your other ear. I’m really bad at learning someone’s name. What I try to do, (if they are wearing a name tag), I’d suggest you do not just stare down at their chest (that doesn’t look very good from either party). If you’re talking to someone and the person looks away for a second then I think it’s ok to quickly look down to see if you can catch their name. I always try to look for something a little bit different about the person. Maybe they have a really cool pair of glasses, or they are wearing a really neat belt, and I’ll try to equate what they’re wearing to their name. Yes, it might be a little tough next time you meet them because they might not be wearing the same thing, but the more you see someone, the more likely it will be that you can connect their name to them.

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

What’s The Purpose of a Business Card

Today our #AskTheFedora discusses the purpose of a business card.

Transcript:

You walk out of a networking event with 30 business cards…what do you do? After many years of trial and error, I decided to put everybody I ever met on a database. On that database, I include where I met the person, what was said, when I followed-up with them. And then I connect with the person on LinkedIn. Then the business cards ends-up in a box. I rarely look at them again. The purpose of a business card is to get you to follow-up with somebody. Put them on a database so that you can easily access that person’s contact information in the future, to not only connect with them yourself, but to send referrals to other people.

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

eSAX Tips for the Startup Networker

eSAXOttawaNetworkingSuggestions

Are you a new entrepreneur wondering if you should make networking a priority in your business?

Aspects of every business are relative to each business owner. That’s why you’ll never hear someone tell you an absolute that will make or break you. This means it is important to look into the facts and get some personal experience that will guide you in your decision-making.

Some people hate networking events and are able to have great success without stepping foot into one, but others love networking events and make many connections at them each week. It’s easy to say that you might as well network because any additional exposure for your business is good for business, but it is true that if you are uncomfortable and miserable you won’t be doing any favors for yourself.

Before forcing yourself into networking, consider some of the following ideas that may help you to realize some of the benefits you can get from the events.

Suggestions

  • Jump into networking when your business is new, especially if you don’t already have a ton of contacts in your industry. It will help you to build a strong foundation of supporters that you will lean on for the life of your business.
  • Don’t look at networking events as an opportunity to sell. Look at it as a chance to meet people that MAY end up being important mentors, partners, investors, or sources of referrals.
  • Have your website up and your business cards ready to go as these events are key to increasing your brand visibility. This is your opportunity to get the community used to seeing your logo and business name.
  • Use networking events as practice to improve networking skills and get comfortable talking about your business. This includes your 30 second elevator pitch!
  • Consider a networking event as a chance to do some research. Find out what are the current trends and demands in your industry or target market, or talk to many people that may offer insight and solutions into your own pain points.
  • Understand that coming away with just one new quality contact (mentor, colleague, friend, etc) is a very successful night.
  • Pick the networking event that is right for you. With an event like eSAX there is more of an emphasis on the social aspect, as well as mentorship and support of the small business community. You can also find events for your specific industry.
  • Decide if you are interested in “Hard Networking” groups that have a heavy focus on referrals (and also require membership fees and attendance) or “Soft Networking” such as eSAX networking events or your local chamber events that are more casual
  • Let yourself socialize! New business owners spend so much time on their business and neglect the social side of their human nature. Let yourself unwind a little bit and enjoy talking to like-minded entrepreneurs that are just as passionate about their business as you are about yours!

When starting out, it is easy to overlook networking since you have so much you are already devoting your time to. eSAX makes it easy to attend networking events in Ottawa with the scheduling of the events quarterly. Surely you can at least make time to spend one night of networking every three months! If you’d like to network more, but are nervous about it you can check out the “Find the Fedora” posts on the eSAX Facebook page and follow Jarrod to some great local events!