Ask the Fedora: Should You Network Without Business Cards?

Our #AskTheFedora series continues this week with an important question often asked by entrepreneurs: should I go to networking events if I don’t have my business cards yet?


Transcript:

If you’ve just started a business and don’t have business cards yet, should you still attend networking events? It’s a good idea to at least start going to the events to see how they work even if you don’t have business cards yet to start learning some important skills such as observing other peoples’ body language and their tone of voice. If somebody asks you for a business card, you may not wish to say you’ve only been in business two weeks. Rather, it might be wise to say that you’re working on the business cards and should have them arrive in the next few weeks. At entrepreneur networking events, it’s always smart to ask for someone else’s business card. Then, mention that you’d be very happy to follow-up with them. Take the time to make sure that your business cards are perfect before you start giving them out. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Following-Up After A Networking Event – Yay or Nay?

The joys of following-up after a networking event – don’t count people out!

Transcript:

Why would you follow-up with someone you just met at an entrepreneur networking event if you know they will never need your products or services? If you don’t follow-up with every single person you met it’s very short-sighted because you never know where your referrals will come from. As an example, if you’re talking to someone and you know in a million years they will never contact you for business, but you might develop a really great relationship with this person. In the future if they are ever looking for your kind of service or product, or hear of anyone else looking for those items, you might be the first one they recommend. If somebody spends five minutes of their life talking to you at a networking event, spend the five minutes it takes to follow-up with them with something like this: “It was nice meeting you at the event last night and I really enjoyed our conversation. If you’d like to continue where we left-off over a coffee meeting it would be my pleasure to meet”.  This is so that you can start developing a relationship with that person. Always follow-up with somebody. It doesn’t matter if they may or may not be a good resource for you now because you never know what the future is going to bring. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

If You Hate Networking Watch This

Don’t write off networking if you want to do what is best to help your business succeed. If you are one of the networking “haters”, watch what Jarrod has to say to you!

Transcript:

You hate networking. It’s like pulling teeth trying to go to an event in order to sell your business. After many years of seeing literally thousands of people with all kinds of personality types go to networking events, I’d say you just have to go out there and connect with people in the community. If people don’t see your business, than where are they going to find you? It’s one thing to have the connections on social media (as it’s a very important part of marketing to have a great website, Facebook & Twitter accounts, YouTube videos etc), but nothing will ever beat the face to face part of networking. This is where people can get to see your personality and get to know more about YOU. If you don’t like networking, suck-it-up and start going to out some of the events to start practicing the networking because it will get easier the more people you introduce yourself to and you connect with. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

How To Find Networking Events

We all know about the amazing eSAX networking events, but how do you find other events to attend while you wait 3 months for each one?

Transcript:

Where do you find out about upcoming networking events? There are so many opportunities in every city to help encourage and promote entrepreneur networking. Get involved with a local Chamber of Commerce as they are always a great resource to find out about upcoming events. Go onto Meetup, Pinterest, Facebook, Twitter or Google and type networking events in your city. Or you may wish to contact some of the well-known entrepreneurs in your area because they are probably very well-connected with other networking events that you may not have known about. Don’t stay home and wait for the networking events to come to you. You need to be proactive and find out what’s going on because in many cities there are so many networking events happening around town that you need to pick and choose which ones would be applicable for you and your business. So get out there and keep networking, because #eSAX makes networking work!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Is It Rude To Interrupt People At Networking Events?

One of the challenges in networking is finding someone to talk to who isn’t already in a conversation! How do you break into a group and join in without seeming rude?

Transcript:

Do you find it rude to be interrupted at a networking event? I would say no, because networking events are a little bit different than real life. Often, you will be in a group of three or four people talking and chatting-it-up, when someone else comes along who you know wants to get into the conversation. This person is probably not going to jump right in unannounced and say “hi, I’m so and so”. Usually the way it works is that someone will make eye contact with this new person, and then at that point the conversation amongst the three or four people may actually stop. Don’t worry. This is completely normal! Then the person comes in and if they overheard, they may just start joining the conversation. Or, someone might ask how they found out about the event, do they know some of these other people etc? Very soon, they will just become a new person in the group, or the group might even split-off into two separate groups. Don’t worry about interrupting people at a networking event, because we’re all there to meet new people. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Networking Mistakes To Avoid

There is a lot to think about when networking, but it’s very important to make sure you don’t make any of these networking mistakes!

Transcript:

Some key habits to avoid at networking events are to 1) show up late. There’s nothing worse than going into a room where everyone is already sitting down because you’re missing some of the best parts of networking. 2) Not having business cards. It really is important to have somebody walk away with a physical representation of your business. Plus, it also makes it much easier for them to follow-up with you after the event is over. 3) Trying to ‘sell’ a person right away. For example, if you go up to someone you meet for the first time and give them your card then say “you need me because I’m so great at what I do” and then start listing off things for ten minutes on why you’re the best, or giving specific details about your products or services, technical specifications etc. These are all not good networking skills. Try to avoid talking too much and making everything you say a sales pitch. Happy networking everybody. See you at the next event. Because #eSAX makes networking work!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

How To Connect With Speakers At Networking Events

Do you go to a networking event, excited to see the speakers but without the knowledge of how to capture their attention before or after their presentation? In this #AskTheFedora, Jarrod discusses how to do just that!

Transcript:

How do you connect with a speaker at a networking event? For the most part, speakers at networking events are very well known in their field or around the region and it makes sense that you would like to connect with them because you may be in a position to help their business, or they may be able to help yours. Show up early at a networking event because some of the best networking happens before the event actually starts. You’ll have a chance to chat, mostly informally, with the organizers of the event and speakers (because speakers always show up early to make sure all the technical stuff is right). Stay later at the event because some of the other best parts of networking happen after the event is finished. There may be hundreds of people lined-up to talk to the speaker immediately after their presentation, so go early and stay late and maybe you’ll have the chance to chat with them!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

The Real Purpose of Networking

Do you ever wonder: what’s the point of networking? In this #AskTheFedora, Jarrod discusses the real purpose of networking!

So many people go to networking events and they think they need to get a client by the end of this week or they want to have five clients by the end of the month. To me, the purpose of networking is developing long term relationships. When I go to a networking event, I’m not expecting to get a gig right away (since very few people are looking to hire music such as Sax Appeal), so I’m trying to develop long-term connections with everyone.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

The Art Of Giving Referrals At Entrepreneur Networking Events

Networking and Referrals go hand! They both involve other people, and they both offer great potential for business opportunities! In this #AskTheFedora, Jarrod discusses the art of giving great referrals at entrepreneur networking events!

A big part of networking is asking for referrals because we all want a referral. Is someone going to refer you after they meet you for the first time…probably not. It’s a matter of developing the trust and the relationship with somebody in order for them to send a referral your way. If you send a poor referral and the person let’s say does not have the business sense or skills to do the job, it reflects poorly on you. When I ask someone for a referral, I often know them well, trust them and respect them. This all takes time to build. What I like to do is connect with people, and if I really like them and trust them then I’d be very happy to send referrals their way.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Why Enthusiasm Matters At Networking Events

Today our #AskTheFedora looks at “Why Enthusiasm Matters At Networking Events”.

Transcript:

You go to so many networking events, so how do you avoid burnout? Every opportunity at a networking event is a way to continue the conversations that you’ve had from previous events. Plus, you’re meeting new people for the first time so it’s a never-ending opportunity to make new connections. When you go out and try to connect with people, you should always be excited and enthusiastic! Sure, some people might have an extra coffee or two (I for one drink a lot in the morning), but it’s so important to always have enthusiasm. So you go to a networking event and a person’s talking to you about their business: “I do this, I’m kind of into that, I’m not sure about this, I don’t like doing that”. They are not leaving a very good impression on the other person because they don’t seem to have the enthusiasm. If you’re an introvert, it might be very difficult to talk about what you do, but you’re business is your passion. You need to express your passion to other people so that they’ll buy into it because people buy into you. As a small business owner you are the business. Whatever networking event you’re going to and you’re meeting somebody for the first time or hundredth time, you need to get that passion out because it’s something that people will remember. Never forget your enthusiasm at networking events because eSAX makes networking work!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!