Ask the Fedora: Starting a Business? Pay It Forward!

This week Jarrod talks about: Starting a Business? Pay It Forward!

Transcript:

One thing eSAX really loves to do is give-back to the business community by promoting other businesses. We love small business! This is why Jarrod Goldsmith started networking in the first place. Actually; it was to get gigs for his band Sax Appeal, but it’s a great way to pay it forward. One thing people really appreciate about networking are those who help one another. The small business community in Ottawa is such a fantastic resource. There are so many good opportunities to network with Ottawa’s business and community leaders. eSAX is very pleased to count on the support of many of them, including Invest Ottawa and Mayor Jim Watson and others. eSAX is all about building an entrepreneur ecosystem community.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

Ask the Fedora: Tips For Starting A Business On A Limited Budget

This week on Ask the Fedora: Tips For Starting A Business On A Limited Budget.

Transcript:

Congratulations! You’re thinking of starting a business and want to be an entrepreneur? That’s great! There’s no better time to start! If you’re about to start a business and don’t have any money don’t panic. One good opportunity that many entrepreneurs start with is by speaking to their family who may be able to help out. Start looking at your actual costs. If you have to pay rent, mortgage or gas, see where you may be able to cut-back because starting a business for many is not cheap. While you might not necessarily need to incorporate right away or start spending tens of thousands of dollars on advertising, you will need business cards, a website, a good graphic designer a videographer and other essential details. There are, however, lots of options out there. Perhaps you might be able to get a loan or grant to help you start. Most regions have such opportunities available but it’s a matter of finding out what they are and the application/competitive process involved. There must be programs around your region that you can tap-into. Ottawa, for example, has Invest Ottawa, L-Spark, the Ontario Self Employment Benefits Program and others. See what’s available in your town to help people promote and start a business. You may be surprised to find that there could be funding applicable to you! Get out there and start connecting with people and ask them if they know of any such programs that can help you start a business.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Should You Network Even If Your Business Hasn’t Launched Yet?

This week on Ask the Fedora: Should You Network Even If Your Business Hasn’t Launched Yet?

Transcript:

If you’re thinking of starting a business should you go to networking events? I’d say yes it’s a good idea even if you don’t have business cards, a website or even a business name yet. It’s important to see what’s out there because you can start connecting with people and get some of their ideas and see your market research come to fruition. It’s one thing to sit behind a desk and do all the behind the scenes research such as Google and the Ottawa Public Library, but it’s another thing to actually talk to people in person. Ask people’s opinion about some of the issues they think are important for your new business idea. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask The Fedora: Why You Should Love Your Business Cards

You want to be absolutely confident about your business, and part of that means being confident when you hand out your business cards. If don’t feel ready, don’t give them out. Jarrod explains more in this week’s #AskTheFedora!

Transcript:

Congratulations on finally getting your business cards in the mail! NOW we’re ready to start networking. If you really love your business cards, you’re going to really love giving them out to people. If there are still a couple of tweaks you need to do to your business card I would say don’t give them out yet. For the first four versions of my business card I wasn’t so happy with them. When someone would ask for one, I always felt a bit shy which was not a very good first impression. I actually stopped giving business cards for a while until I had my fifth order of business cards. At that point I was so happy to promote my business because I absolutely loved the cards. When you’re creating your business cards, make sure they are perfect and then it will be a much easier opportunity to get your business known around town because of your awesome business cards. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: What Business Cards Say About Your Business

How much effort did you put into making your business cards? Did you account for how much your card represents your brand in one tiny handout? Today’s #AskTheFedora explains what your business card may be saying about you!

Transcript:

Congratulations on starting your new business! As a startup, you may not have much money to put towards marketing and branding. However, you must have business cards. It’s normal to think that you’ll do everything yourself, including getting some fancy paper and printing business cards on your home printer. When you start giving them out, however, they may actually look like a home-made business card. Be wary of this since business cards are often the first impression people have of your business. It’s worthwhile to take the time and spend some extra money with a graphic designer and have them printed with a local printing company. Make sure they are the BEST business cards you can offer. This is important because as mentioned, business cards are often the very first impression, and last impression as people are going-through all the business cards they received at the end of the night. Yours has to stand-out. You want people to keep your business card rather than simply file it or throw it away. Take the time and spend the extra $50 on fancy gloss or whatever neat options you decide because it really is a representation of your professionalism and your business. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Should You Network Without Business Cards?

Our #AskTheFedora series continues this week with an important question often asked by entrepreneurs: should I go to networking events if I don’t have my business cards yet?


Transcript:

If you’ve just started a business and don’t have business cards yet, should you still attend networking events? It’s a good idea to at least start going to the events to see how they work even if you don’t have business cards yet to start learning some important skills such as observing other peoples’ body language and their tone of voice. If somebody asks you for a business card, you may not wish to say you’ve only been in business two weeks. Rather, it might be wise to say that you’re working on the business cards and should have them arrive in the next few weeks. At entrepreneur networking events, it’s always smart to ask for someone else’s business card. Then, mention that you’d be very happy to follow-up with them. Take the time to make sure that your business cards are perfect before you start giving them out. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Following-Up After A Networking Event – Yay or Nay?

The joys of following-up after a networking event – don’t count people out!

Transcript:

Why would you follow-up with someone you just met at an entrepreneur networking event if you know they will never need your products or services? If you don’t follow-up with every single person you met it’s very short-sighted because you never know where your referrals will come from. As an example, if you’re talking to someone and you know in a million years they will never contact you for business, but you might develop a really great relationship with this person. In the future if they are ever looking for your kind of service or product, or hear of anyone else looking for those items, you might be the first one they recommend. If somebody spends five minutes of their life talking to you at a networking event, spend the five minutes it takes to follow-up with them with something like this: “It was nice meeting you at the event last night and I really enjoyed our conversation. If you’d like to continue where we left-off over a coffee meeting it would be my pleasure to meet”.  This is so that you can start developing a relationship with that person. Always follow-up with somebody. It doesn’t matter if they may or may not be a good resource for you now because you never know what the future is going to bring. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

If You Hate Networking Watch This

Don’t write off networking if you want to do what is best to help your business succeed. If you are one of the networking “haters”, watch what Jarrod has to say to you!

Transcript:

You hate networking. It’s like pulling teeth trying to go to an event in order to sell your business. After many years of seeing literally thousands of people with all kinds of personality types go to networking events, I’d say you just have to go out there and connect with people in the community. If people don’t see your business, than where are they going to find you? It’s one thing to have the connections on social media (as it’s a very important part of marketing to have a great website, Facebook & Twitter accounts, YouTube videos etc), but nothing will ever beat the face to face part of networking. This is where people can get to see your personality and get to know more about YOU. If you don’t like networking, suck-it-up and start going to out some of the events to start practicing the networking because it will get easier the more people you introduce yourself to and you connect with. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

How To Find Networking Events

We all know about the amazing eSAX networking events, but how do you find other events to attend while you wait 3 months for each one?

Transcript:

Where do you find out about upcoming networking events? There are so many opportunities in every city to help encourage and promote entrepreneur networking. Get involved with a local Chamber of Commerce as they are always a great resource to find out about upcoming events. Go onto Meetup, Pinterest, Facebook, Twitter or Google and type networking events in your city. Or you may wish to contact some of the well-known entrepreneurs in your area because they are probably very well-connected with other networking events that you may not have known about. Don’t stay home and wait for the networking events to come to you. You need to be proactive and find out what’s going on because in many cities there are so many networking events happening around town that you need to pick and choose which ones would be applicable for you and your business. So get out there and keep networking, because #eSAX makes networking work!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Is It Rude To Interrupt People At Networking Events?

One of the challenges in networking is finding someone to talk to who isn’t already in a conversation! How do you break into a group and join in without seeming rude?

Transcript:

Do you find it rude to be interrupted at a networking event? I would say no, because networking events are a little bit different than real life. Often, you will be in a group of three or four people talking and chatting-it-up, when someone else comes along who you know wants to get into the conversation. This person is probably not going to jump right in unannounced and say “hi, I’m so and so”. Usually the way it works is that someone will make eye contact with this new person, and then at that point the conversation amongst the three or four people may actually stop. Don’t worry. This is completely normal! Then the person comes in and if they overheard, they may just start joining the conversation. Or, someone might ask how they found out about the event, do they know some of these other people etc? Very soon, they will just become a new person in the group, or the group might even split-off into two separate groups. Don’t worry about interrupting people at a networking event, because we’re all there to meet new people. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!