Ask the Fedora: Follow Up With Everyone After a Networking Event!

This week on Ask the Fedora: Follow Up With Everyone After a Networking Event!

Transcript:

Welcome to another exciting episode of Ask The Fedora. I’m your host, Jarrod Goldsmith.

Let’s say you’re at a networking event, but you met someone a month ago, but you forgot to follow up with them. Go up to them! Say to them, “Hi … We met at the last event and I’m really sorry, but I haven’t had a chance to follow up with you. Can we still go for coffee?” At least acknowledge that you didn’t have the time to meet with them. This is a good exercise – take the time to follow up with everyone you’ve met, even if you’re not sure you’d do business with them. If you forget it make for an embarrassing conversation next time, but suck it up.

Thanks for watching. Happy Networking!

Do you have questions about networking? Tweet us at @Askthefedora.

See you next time!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions

Ask the Fedora: Networking Skills Can Be Learned, Don’t Worry!

This week on Ask the Fedora: Networking Skills Can Be Learned, Don’t Worry!

Transcript:

As a new entrepreneur everyone says you have to do networking. But you may be saying to yourself “I hate networking and I don’t like talking to people because everything they say is a sales pitch and I’m going to be sold sold sold”. Well, if you don’t network, you’re not going to have any work. It’s something to learn. They call it a networking skill; The more you go the better you get. A few years ago when I was just starting-out, I would tell everybody my ‘elevator pitch’….”oh you need me, I’m so great blah blah blah”. I soon realized that maybe this wasn’t the best way to approach things. As a new entrepreneur you have to go through this process and see what works best for you and your company. There are always going to be people who look at you funny, but there are others who will buy-into what you’re doing. Whatever happens, keep going to the events as it’s something you need to do in order to be in business in five years from now. Keep the networking up, and if it doesn’t come naturally, it will. Don’t worry. Take a deep breath.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Time Management At Networking Events

This week on Ask the Fedora: Time Management At Networking Events

Transcript:

If you only have an hour or two at a networking event, how would you make the best use of your time to connect with people? If there is someone you really want to connect with, it’s worth spending the extra ten minutes talking to them because you don’t need to get every single person’s business card in the room. When I first started networking, I wanted all the business cards. In retrospect, it was not necessarily the best way to do networking, but I was intentionally going out trying to get as many as I can and then following-up with people. Over the last few years, I’ve learned to really take the time to develop personal connections with people, even if this means not trying to get additional business cards. The way this is accomplished is by thinking to myself how I may be able to help them. Perhaps the person may even be in a position to help me in some way. Remember to always keep in mind that you should be developing and building long-term relationships with people. This really is the beauty of what entrepreneur networking should be all about.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

This week on Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

Transcript:

All entrepreneurs know about the thirty second elevator pitch. What is it? When you’re starting-out a business, you need to know what you do. If you’re not comfortable talking about it yet, write it out. Start going to events and start practicing it! You’ll be amazed at how much of what you say about your business will change over the next six month or a year. As an example, when Jarrod Goldsmith started Sax Appeal back in 2011, he began by writing-out everything he wanted to say. “Made-up of only saxophone players, Sax Appeal plays live jazz music, classical music and Christmas music around Ottawa for weddings, festivals and other events” It read like a sale’s-pitch and sounded terrible. I’m sure people didn’t want to connect with me because all I was doing was initially reading-off a script. When I started changing the way I presented Sax Appeal, people really started to take notice. I would be much more engaging, mentioning that we play all styles of music, and also started asking people if they’ve ever heard of a saxophone quartet, or even if they’ve played music themselves. Enthusiasm is always very important. Secondly, the more you talk about the business the easier it will become. No one knows your business as much as you do. When you’re enthusiastic and passionate about your startup, throw away the 30 second pitch and just do it. Connect with people in a way that doesn’t come across as a sales pitch. Easier said than done, but the beauty is that you can go out and practice since there must be many entrepreneur networking events in your area. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Why It’s Important To Make Friends At Entrepreneur Networking Events

This week on Ask the Fedora: Why It’s Important To Make Friends At Entrepreneur Networking Events

Transcript:

At a networking event, it’s very important to connect with ‘like-minded’ people since you never know where your business, or their business, may end-up in a few years. Take the time to really connect with somebody and learn about their background, experiences and how they ended-up being an entrepreneur. You may be surprised that very few people are actually working in the field that they studied in school. Some of the best business or personal relationships begin right at the initial introduction at a networking event. When you have the chance to really connect with someone and actually become friends, that’s when the relationship starts to become much more than simply a cold hard sales pitch. As yourself this: When you’re at a networking event, can you pinpoint when someone starts to become a friend versus a business acquaintance? It takes time to develop that. When a person starts crossing the boundaries from simply being a networking associate to becoming a friend, that’s when there’s absolutely no problem doing business with them because you trust them, you like them, you respect them, and you would be happy to refer them.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: How To Approach A Celebrity and/or An Influential Person At A Networking Event

This week on Ask the Fedora: How To Approach A Celebrity and/or An Influential Person At A Networking Event

Transcript:

When you go networking events, it’s almost a guarantee that at some point you may run-into some influential people. If, for example, the City Mayor is present and you wish to have a little chat about some city interests, it’s a good idea for you to at least have something to talk about. If you know that person is going to be attending, do a little background research in advance. Find some information about the person so that the two of you can relate so you’ll have at least a starting point to talk about things. As an example, I had the chance to chat with Arlene Dickenson from the Dragon’s Den not too long ago at an event. The first thing I said was ‘thank you so much for coming to Ottawa! Do you ever spend much time here?” We then proceeded to have a very nice short conversation about Ottawa. These were not ‘work-related’ questions. I was trying to at least begin an initial relationship. Plus, she knew that I was not trying to sell her anything….(which would have been an immediate ‘turn-off’). Try to ask general questions to get to know the person, rather than how can they help your business right now. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Starting a Business? Pay It Forward!

This week Jarrod talks about: Starting a Business? Pay It Forward!

Transcript:

One thing eSAX really loves to do is give-back to the business community by promoting other businesses. We love small business! This is why Jarrod Goldsmith started networking in the first place. Actually; it was to get gigs for his band Sax Appeal, but it’s a great way to pay it forward. One thing people really appreciate about networking are those who help one another. The small business community in Ottawa is such a fantastic resource. There are so many good opportunities to network with Ottawa’s business and community leaders. eSAX is very pleased to count on the support of many of them, including Invest Ottawa and Mayor Jim Watson and others. eSAX is all about building an entrepreneur ecosystem community.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

Ask the Fedora: Tips For Starting A Business On A Limited Budget

This week on Ask the Fedora: Tips For Starting A Business On A Limited Budget.

Transcript:

Congratulations! You’re thinking of starting a business and want to be an entrepreneur? That’s great! There’s no better time to start! If you’re about to start a business and don’t have any money don’t panic. One good opportunity that many entrepreneurs start with is by speaking to their family who may be able to help out. Start looking at your actual costs. If you have to pay rent, mortgage or gas, see where you may be able to cut-back because starting a business for many is not cheap. While you might not necessarily need to incorporate right away or start spending tens of thousands of dollars on advertising, you will need business cards, a website, a good graphic designer a videographer and other essential details. There are, however, lots of options out there. Perhaps you might be able to get a loan or grant to help you start. Most regions have such opportunities available but it’s a matter of finding out what they are and the application/competitive process involved. There must be programs around your region that you can tap-into. Ottawa, for example, has Invest Ottawa, L-Spark, the Ontario Self Employment Benefits Program and others. See what’s available in your town to help people promote and start a business. You may be surprised to find that there could be funding applicable to you! Get out there and start connecting with people and ask them if they know of any such programs that can help you start a business.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Should You Network Even If Your Business Hasn’t Launched Yet?

This week on Ask the Fedora: Should You Network Even If Your Business Hasn’t Launched Yet?

Transcript:

If you’re thinking of starting a business should you go to networking events? I’d say yes it’s a good idea even if you don’t have business cards, a website or even a business name yet. It’s important to see what’s out there because you can start connecting with people and get some of their ideas and see your market research come to fruition. It’s one thing to sit behind a desk and do all the behind the scenes research such as Google and the Ottawa Public Library, but it’s another thing to actually talk to people in person. Ask people’s opinion about some of the issues they think are important for your new business idea. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!