Ask The Fedora Posts

Ask the Fedora: Starting a Business? Pay It Forward!

This week Jarrod talks about: Starting a Business? Pay It Forward!

Transcript:

One thing eSAX really loves to do is give-back to the business community by promoting other businesses. We love small business! This is why Jarrod Goldsmith started networking in the first place. Actually; it was to get gigs for his band Sax Appeal, but it’s a great way to pay it forward. One thing people really appreciate about networking are those who help one another. The small business community in Ottawa is such a fantastic resource. There are so many good opportunities to network with Ottawa’s business and community leaders. eSAX is very pleased to count on the support of many of them, including Invest Ottawa and Mayor Jim Watson and others. eSAX is all about building an entrepreneur ecosystem community.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

Ask The Fedora: Why You Should Love Your Business Cards

You want to be absolutely confident about your business, and part of that means being confident when you hand out your business cards. If don’t feel ready, don’t give them out. Jarrod explains more in this week’s #AskTheFedora!

Transcript:

Congratulations on finally getting your business cards in the mail! NOW we’re ready to start networking. If you really love your business cards, you’re going to really love giving them out to people. If there are still a couple of tweaks you need to do to your business card I would say don’t give them out yet. For the first four versions of my business card I wasn’t so happy with them. When someone would ask for one, I always felt a bit shy which was not a very good first impression. I actually stopped giving business cards for a while until I had my fifth order of business cards. At that point I was so happy to promote my business because I absolutely loved the cards. When you’re creating your business cards, make sure they are perfect and then it will be a much easier opportunity to get your business known around town because of your awesome business cards. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Some Tips To Remember Names At Networking Events

Today our #AskTheFedora offers some tips for remembering names at networking events!

Transcript:

You go to a networking and someone tells you their name and all of a sudden it goes right out your other ear. I’m really bad at learning someone’s name. What I try to do, (if they are wearing a name tag), I’d suggest you do not just stare down at their chest (that doesn’t look very good from either party). If you’re talking to someone and the person looks away for a second then I think it’s ok to quickly look down to see if you can catch their name. I always try to look for something a little bit different about the person. Maybe they have a really cool pair of glasses, or they are wearing a really neat belt, and I’ll try to equate what they’re wearing to their name. Yes, it might be a little tough next time you meet them because they might not be wearing the same thing, but the more you see someone, the more likely it will be that you can connect their name to them.

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

This week on Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

Transcript:

All entrepreneurs know about the thirty second elevator pitch. What is it? When you’re starting-out a business, you need to know what you do. If you’re not comfortable talking about it yet, write it out. Start going to events and start practicing it! You’ll be amazed at how much of what you say about your business will change over the next six month or a year. As an example, when Jarrod Goldsmith started Sax Appeal back in 2011, he began by writing-out everything he wanted to say. “Made-up of only saxophone players, Sax Appeal plays live jazz music, classical music and Christmas music around Ottawa for weddings, festivals and other events” It read like a sale’s-pitch and sounded terrible. I’m sure people didn’t want to connect with me because all I was doing was initially reading-off a script. When I started changing the way I presented Sax Appeal, people really started to take notice. I would be much more engaging, mentioning that we play all styles of music, and also started asking people if they’ve ever heard of a saxophone quartet, or even if they’ve played music themselves. Enthusiasm is always very important. Secondly, the more you talk about the business the easier it will become. No one knows your business as much as you do. When you’re enthusiastic and passionate about your startup, throw away the 30 second pitch and just do it. Connect with people in a way that doesn’t come across as a sales pitch. Easier said than done, but the beauty is that you can go out and practice since there must be many entrepreneur networking events in your area. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!