Ask The Fedora Posts

Building on Jarrod Goldsmith’s extensive networking experience (and leveraging the whole ‘Fedora’ branding that he’s known for), he hosts a YouTube video series discussing a wide-range of networking/business tips that people find useful to help make their networking endeavors not only less stressful, but successful! Feel free to subscribe to the eSAX YouTube account and follow via the @AskTheFedora Twitter account.

Ask the Fedora: What Business Cards Say About Your Business

How much effort did you put into making your business cards? Did you account for how much your card represents your brand in one tiny handout? Today’s #AskTheFedora explains what your business card may be saying about you!

Transcript:

Congratulations on starting your new business! As a startup, you may not have much money to put towards marketing and branding. However, you must have business cards. It’s normal to think that you’ll do everything yourself, including getting some fancy paper and printing business cards on your home printer. When you start giving them out, however, they may actually look like a home-made business card. Be wary of this since business cards are often the first impression people have of your business. It’s worthwhile to take the time and spend some extra money with a graphic designer and have them printed with a local printing company. Make sure they are the BEST business cards you can offer. This is important because as mentioned, business cards are often the very first impression, and last impression as people are going-through all the business cards they received at the end of the night. Yours has to stand-out. You want people to keep your business card rather than simply file it or throw it away. Take the time and spend the extra $50 on fancy gloss or whatever neat options you decide because it really is a representation of your professionalism and your business. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

If You Hate Networking Watch This

Don’t write off networking if you want to do what is best to help your business succeed. If you are one of the networking “haters”, watch what Jarrod has to say to you!

Transcript:

You hate networking. It’s like pulling teeth trying to go to an event in order to sell your business. After many years of seeing literally thousands of people with all kinds of personality types go to networking events, I’d say you just have to go out there and connect with people in the community. If people don’t see your business, than where are they going to find you? It’s one thing to have the connections on social media (as it’s a very important part of marketing to have a great website, Facebook & Twitter accounts, YouTube videos etc), but nothing will ever beat the face to face part of networking. This is where people can get to see your personality and get to know more about YOU. If you don’t like networking, suck-it-up and start going to out some of the events to start practicing the networking because it will get easier the more people you introduce yourself to and you connect with. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

How To Connect With Speakers At Networking Events

Do you go to a networking event, excited to see the speakers but without the knowledge of how to capture their attention before or after their presentation? In this #AskTheFedora, Jarrod discusses how to do just that!

Transcript:

How do you connect with a speaker at a networking event? For the most part, speakers at networking events are very well known in their field or around the region and it makes sense that you would like to connect with them because you may be in a position to help their business, or they may be able to help yours. Show up early at a networking event because some of the best networking happens before the event actually starts. You’ll have a chance to chat, mostly informally, with the organizers of the event and speakers (because speakers always show up early to make sure all the technical stuff is right). Stay later at the event because some of the other best parts of networking happen after the event is finished. There may be hundreds of people lined-up to talk to the speaker immediately after their presentation, so go early and stay late and maybe you’ll have the chance to chat with them!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Interpreting Body Language at Networking Events

This week our #AskTheFedora video looks at How To Interpret Body Language at Entrepreneur Networking Events!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Transcript:

Of all the networking events I’ve been to, the one thing I’ve really come across is that picking up on body language is so important as a networking skill. Next time you’re at an event, look at the person, look at the way their standing, their tone of voice, if they are looking over your shoulder to see if there is anyone else in the room to connect to. What I’m paying attention to at a networking event is the non-verbal body language. Then you can adjust the way you talk to that person. If they are very shy, you don’t want to be in their face, you want to stand off to the side a little bit. Because eSAX Makes Networking Work!

Don’t forget to register for the next eSAX Ottawa Networking event!