Ask The Fedora Posts

Ask the Fedora: What Business Cards Say About Your Business

How much effort did you put into making your business cards? Did you account for how much your card represents your brand in one tiny handout? Today’s #AskTheFedora explains what your business card may be saying about you!

Transcript:

Congratulations on starting your new business! As a startup, you may not have much money to put towards marketing and branding. However, you must have business cards. It’s normal to think that you’ll do everything yourself, including getting some fancy paper and printing business cards on your home printer. When you start giving them out, however, they may actually look like a home-made business card. Be wary of this since business cards are often the first impression people have of your business. It’s worthwhile to take the time and spend some extra money with a graphic designer and have them printed with a local printing company. Make sure they are the BEST business cards you can offer. This is important because as mentioned, business cards are often the very first impression, and last impression as people are going-through all the business cards they received at the end of the night. Yours has to stand-out. You want people to keep your business card rather than simply file it or throw it away. Take the time and spend the extra $50 on fancy gloss or whatever neat options you decide because it really is a representation of your professionalism and your business. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Networking Mistakes To Avoid

There is a lot to think about when networking, but it’s very important to make sure you don’t make any of these networking mistakes!

Transcript:

Some key habits to avoid at networking events are to 1) show up late. There’s nothing worse than going into a room where everyone is already sitting down because you’re missing some of the best parts of networking. 2) Not having business cards. It really is important to have somebody walk away with a physical representation of your business. Plus, it also makes it much easier for them to follow-up with you after the event is over. 3) Trying to ‘sell’ a person right away. For example, if you go up to someone you meet for the first time and give them your card then say “you need me because I’m so great at what I do” and then start listing off things for ten minutes on why you’re the best, or giving specific details about your products or services, technical specifications etc. These are all not good networking skills. Try to avoid talking too much and making everything you say a sales pitch. Happy networking everybody. See you at the next event. Because #eSAX makes networking work!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: How To Approach A Celebrity and/or An Influential Person At A Networking Event

This week on Ask the Fedora: How To Approach A Celebrity and/or An Influential Person At A Networking Event

Transcript:

When you go networking events, it’s almost a guarantee that at some point you may run-into some influential people. If, for example, the City Mayor is present and you wish to have a little chat about some city interests, it’s a good idea for you to at least have something to talk about. If you know that person is going to be attending, do a little background research in advance. Find some information about the person so that the two of you can relate so you’ll have at least a starting point to talk about things. As an example, I had the chance to chat with Arlene Dickenson from the Dragon’s Den not too long ago at an event. The first thing I said was ‘thank you so much for coming to Ottawa! Do you ever spend much time here?” We then proceeded to have a very nice short conversation about Ottawa. These were not ‘work-related’ questions. I was trying to at least begin an initial relationship. Plus, she knew that I was not trying to sell her anything….(which would have been an immediate ‘turn-off’). Try to ask general questions to get to know the person, rather than how can they help your business right now. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Some Good Questions To Ask At Networking Events

Today our #AskTheFedora shares some good questions to ask at networking events.

Transcript:

My favorite questions to ask people at networking events is anything but business. A lot of the time I’ll go up to somebody and I know they are aching to give me their business card. But I’ll play around with it a little bit. I’ll ask them how did you get to the event? Was there traffic? Where you stuck in traffic? What part of town did you come from? I see you’re wearing runners…do you run? I ask them anything outside of business to really get to know them. Some of my favorite questions to ask is if you’ve been to this event before; have you met the organizer; is there anyone here I can help introduce you to? Because this doesn’t come across as a sales pitch. When you go out of your way to really connect with somebody in a way to help them connect with other people, those are really good questions to ask.

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!