Ask The Fedora Posts

Ask the Fedora: What Business Cards Say About Your Business

How much effort did you put into making your business cards? Did you account for how much your card represents your brand in one tiny handout? Today’s #AskTheFedora explains what your business card may be saying about you!

Transcript:

Congratulations on starting your new business! As a startup, you may not have much money to put towards marketing and branding. However, you must have business cards. It’s normal to think that you’ll do everything yourself, including getting some fancy paper and printing business cards on your home printer. When you start giving them out, however, they may actually look like a home-made business card. Be wary of this since business cards are often the first impression people have of your business. It’s worthwhile to take the time and spend some extra money with a graphic designer and have them printed with a local printing company. Make sure they are the BEST business cards you can offer. This is important because as mentioned, business cards are often the very first impression, and last impression as people are going-through all the business cards they received at the end of the night. Yours has to stand-out. You want people to keep your business card rather than simply file it or throw it away. Take the time and spend the extra $50 on fancy gloss or whatever neat options you decide because it really is a representation of your professionalism and your business. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: How To Approach A Celebrity and/or An Influential Person At A Networking Event

This week on Ask the Fedora: How To Approach A Celebrity and/or An Influential Person At A Networking Event

Transcript:

When you go networking events, it’s almost a guarantee that at some point you may run-into some influential people. If, for example, the City Mayor is present and you wish to have a little chat about some city interests, it’s a good idea for you to at least have something to talk about. If you know that person is going to be attending, do a little background research in advance. Find some information about the person so that the two of you can relate so you’ll have at least a starting point to talk about things. As an example, I had the chance to chat with Arlene Dickenson from the Dragon’s Den not too long ago at an event. The first thing I said was ‘thank you so much for coming to Ottawa! Do you ever spend much time here?” We then proceeded to have a very nice short conversation about Ottawa. These were not ‘work-related’ questions. I was trying to at least begin an initial relationship. Plus, she knew that I was not trying to sell her anything….(which would have been an immediate ‘turn-off’). Try to ask general questions to get to know the person, rather than how can they help your business right now. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

The Real Purpose of Networking

Do you ever wonder: what’s the point of networking? In this #AskTheFedora, Jarrod discusses the real purpose of networking!

So many people go to networking events and they think they need to get a client by the end of this week or they want to have five clients by the end of the month. To me, the purpose of networking is developing long term relationships. When I go to a networking event, I’m not expecting to get a gig right away (since very few people are looking to hire music such as Sax Appeal), so I’m trying to develop long-term connections with everyone.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Tips For Starting A Business On A Limited Budget

This week on Ask the Fedora: Tips For Starting A Business On A Limited Budget.

Transcript:

Congratulations! You’re thinking of starting a business and want to be an entrepreneur? That’s great! There’s no better time to start! If you’re about to start a business and don’t have any money don’t panic. One good opportunity that many entrepreneurs start with is by speaking to their family who may be able to help out. Start looking at your actual costs. If you have to pay rent, mortgage or gas, see where you may be able to cut-back because starting a business for many is not cheap. While you might not necessarily need to incorporate right away or start spending tens of thousands of dollars on advertising, you will need business cards, a website, a good graphic designer a videographer and other essential details. There are, however, lots of options out there. Perhaps you might be able to get a loan or grant to help you start. Most regions have such opportunities available but it’s a matter of finding out what they are and the application/competitive process involved. There must be programs around your region that you can tap-into. Ottawa, for example, has Invest Ottawa, L-Spark, the Ontario Self Employment Benefits Program and others. See what’s available in your town to help people promote and start a business. You may be surprised to find that there could be funding applicable to you! Get out there and start connecting with people and ask them if they know of any such programs that can help you start a business.

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!