Ask The Fedora Posts

Ask the Fedora: What Business Cards Say About Your Business

How much effort did you put into making your business cards? Did you account for how much your card represents your brand in one tiny handout? Today’s #AskTheFedora explains what your business card may be saying about you!

Transcript:

Congratulations on starting your new business! As a startup, you may not have much money to put towards marketing and branding. However, you must have business cards. It’s normal to think that you’ll do everything yourself, including getting some fancy paper and printing business cards on your home printer. When you start giving them out, however, they may actually look like a home-made business card. Be wary of this since business cards are often the first impression people have of your business. It’s worthwhile to take the time and spend some extra money with a graphic designer and have them printed with a local printing company. Make sure they are the BEST business cards you can offer. This is important because as mentioned, business cards are often the very first impression, and last impression as people are going-through all the business cards they received at the end of the night. Yours has to stand-out. You want people to keep your business card rather than simply file it or throw it away. Take the time and spend the extra $50 on fancy gloss or whatever neat options you decide because it really is a representation of your professionalism and your business. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Some Tips To Remember Names At Networking Events

Today our #AskTheFedora offers some tips for remembering names at networking events!

Transcript:

You go to a networking and someone tells you their name and all of a sudden it goes right out your other ear. I’m really bad at learning someone’s name. What I try to do, (if they are wearing a name tag), I’d suggest you do not just stare down at their chest (that doesn’t look very good from either party). If you’re talking to someone and the person looks away for a second then I think it’s ok to quickly look down to see if you can catch their name. I always try to look for something a little bit different about the person. Maybe they have a really cool pair of glasses, or they are wearing a really neat belt, and I’ll try to equate what they’re wearing to their name. Yes, it might be a little tough next time you meet them because they might not be wearing the same thing, but the more you see someone, the more likely it will be that you can connect their name to them.

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Why Enthusiasm Matters At Networking Events

Today our #AskTheFedora looks at “Why Enthusiasm Matters At Networking Events”.

Transcript:

You go to so many networking events, so how do you avoid burnout? Every opportunity at a networking event is a way to continue the conversations that you’ve had from previous events. Plus, you’re meeting new people for the first time so it’s a never-ending opportunity to make new connections. When you go out and try to connect with people, you should always be excited and enthusiastic! Sure, some people might have an extra coffee or two (I for one drink a lot in the morning), but it’s so important to always have enthusiasm. So you go to a networking event and a person’s talking to you about their business: “I do this, I’m kind of into that, I’m not sure about this, I don’t like doing that”. They are not leaving a very good impression on the other person because they don’t seem to have the enthusiasm. If you’re an introvert, it might be very difficult to talk about what you do, but you’re business is your passion. You need to express your passion to other people so that they’ll buy into it because people buy into you. As a small business owner you are the business. Whatever networking event you’re going to and you’re meeting somebody for the first time or hundredth time, you need to get that passion out because it’s something that people will remember. Never forget your enthusiasm at networking events because eSAX makes networking work!

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Think Of Networking As A Long-Term Goal

Today our #AskTheFedora video encourages you to look at networking as a long-term goal.

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Transcript:

How do I find the time to balance all the networking events and follow-ups that are required? This is what I treat as a full-time business. It’s people. Because people buy into people. Take the time to respond to every single e-mail that comes your way since the other person took time to write you, it just seems like a courteous thing to do to reply. I spend a lot of my time replying to people, following-up with people, connecting on LinkedIn and entering everyone’s information in my database. I don’t know if it’s going to get me a gig this week, but it may in 6 months or a year from now, especially if you see them at regular events you’re going to continue to build this relationship with people.