Ask The Fedora Posts
Building on Jarrod Goldsmith’s extensive networking experience (and leveraging the whole ‘Fedora’ branding that he’s known for), he hosts a YouTube video series discussing a wide-range of networking/business tips that people find useful to help make their networking endeavors not only less stressful, but successful! Feel free to subscribe to the eSAX YouTube account and follow via the @AskTheFedora Twitter account.
Today our #AskTheFedora explains how to follow-up with people after a networking event!
After a networking event you walk out with 30 business cards…what do you do with them? I realized three or four years ago when I was starting out that it was starting to become a really big pile. I kept going through my rolodex or plastic pages and quickly realized this wasn’t sustainable so I decided to put everyone I met on a database. What I do with a business is to see if I’ve me them before. If yes I update their record, if not, I create a new entry. What I do is send them a customized e-mail. “It was really nice to meet you at (insert name of event)” and then anything particular about that person…if they play music, or if they have a hat or something so that I can relate to them to develop that relationship with them. Then, I invite them to connect on LinkedIn. “Dear so-and-so, it was nice meeting you at the event would you like to connect on LinkedIn”? It’s important to keep in touch with them and continue developing these relationship so that next time you see them at a networking event it’s easier for them to make a better connection with you.
Don’t write off networking if you want to do what is best to help your business succeed. If you are one of the networking “haters”, watch what Jarrod has to say to you!
You hate networking. It’s like pulling teeth trying to go to an event in order to sell your business. After many years of seeing literally thousands of people with all kinds of personality types go to networking events, I’d say you just have to go out there and connect with people in the community. If people don’t see your business, than where are they going to find you? It’s one thing to have the connections on social media (as it’s a very important part of marketing to have a great website, Facebook & Twitter accounts, YouTube videos etc), but nothing will ever beat the face to face part of networking. This is where people can get to see your personality and get to know more about YOU. If you don’t like networking, suck-it-up and start going to out some of the events to start practicing the networking because it will get easier the more people you introduce yourself to and you connect with. Happy networking everybody. See you at the next event. Because #eSAX makes networking work
Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!
When networking, it’s always wise to AVOID certain topics!
Be sure to subscribe to our eSAX YouTube channel for more great entrepreneur networking tips, tricks and best practices.
#eSAX (The Entrepreneur Social Advantage Experience) is an entrepreneur networking community and tradeshow for small business to create connections, gain knowledge from featured speakers and promote regional economic collaboration among Chambers of Commerce and community/business leaders.
#eSAX Makes Networking Work !