Ask The Fedora Posts

Building on Jarrod Goldsmith’s extensive networking experience (and leveraging the whole ‘Fedora’ branding that he’s known for), he hosts a YouTube video series discussing a wide-range of networking/business tips that people find useful to help make their networking endeavors not only less stressful, but successful! Feel free to subscribe to the eSAX YouTube account and follow via the @AskTheFedora Twitter account.

Ask the Fedora: Should You Network Even If Your Business Hasn’t Launched Yet?

This week on Ask the Fedora: Should You Network Even If Your Business Hasn’t Launched Yet?

Transcript:

If you’re thinking of starting a business should you go to networking events? I’d say yes it’s a good idea even if you don’t have business cards, a website or even a business name yet. It’s important to see what’s out there because you can start connecting with people and get some of their ideas and see your market research come to fruition. It’s one thing to sit behind a desk and do all the behind the scenes research such as Google and the Ottawa Public Library, but it’s another thing to actually talk to people in person. Ask people’s opinion about some of the issues they think are important for your new business idea. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Following-Up After A Networking Event – Yay or Nay?

The joys of following-up after a networking event – don’t count people out!

Transcript:

Why would you follow-up with someone you just met at an entrepreneur networking event if you know they will never need your products or services? If you don’t follow-up with every single person you met it’s very short-sighted because you never know where your referrals will come from. As an example, if you’re talking to someone and you know in a million years they will never contact you for business, but you might develop a really great relationship with this person. In the future if they are ever looking for your kind of service or product, or hear of anyone else looking for those items, you might be the first one they recommend. If somebody spends five minutes of their life talking to you at a networking event, spend the five minutes it takes to follow-up with them with something like this: “It was nice meeting you at the event last night and I really enjoyed our conversation. If you’d like to continue where we left-off over a coffee meeting it would be my pleasure to meet”.  This is so that you can start developing a relationship with that person. Always follow-up with somebody. It doesn’t matter if they may or may not be a good resource for you now because you never know what the future is going to bring. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!

Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

This week on Ask the Fedora: Perfect Your Elevator Pitch Using Enthusiasm

Transcript:

All entrepreneurs know about the thirty second elevator pitch. What is it? When you’re starting-out a business, you need to know what you do. If you’re not comfortable talking about it yet, write it out. Start going to events and start practicing it! You’ll be amazed at how much of what you say about your business will change over the next six month or a year. As an example, when Jarrod Goldsmith started Sax Appeal back in 2011, he began by writing-out everything he wanted to say. “Made-up of only saxophone players, Sax Appeal plays live jazz music, classical music and Christmas music around Ottawa for weddings, festivals and other events” It read like a sale’s-pitch and sounded terrible. I’m sure people didn’t want to connect with me because all I was doing was initially reading-off a script. When I started changing the way I presented Sax Appeal, people really started to take notice. I would be much more engaging, mentioning that we play all styles of music, and also started asking people if they’ve ever heard of a saxophone quartet, or even if they’ve played music themselves. Enthusiasm is always very important. Secondly, the more you talk about the business the easier it will become. No one knows your business as much as you do. When you’re enthusiastic and passionate about your startup, throw away the 30 second pitch and just do it. Connect with people in a way that doesn’t come across as a sales pitch. Easier said than done, but the beauty is that you can go out and practice since there must be many entrepreneur networking events in your area. Happy networking everybody. See you at the next event. Because #eSAX makes networking work

Do you have a networking question you’d like to ask? Email info (at) esax.ca or tweet your question using #eSAX!

Starring: Jarrod Goldsmith of eSAX and Sax Appeal.

With help from Wasim from Storyline Productions and Jessica from Hewett Ripley Communications!